Digital Manager

at  CHEP Network

CHEP NETWORK IS LOOKING FOR THE NEW BREED OF DIGITAL MANAGER

We are looking for a full-time Digital Manager to join our talented team in Melbourne who loves creativity, and the opportunities new technologies and thinking provides.

CAPABILITIES

• 3+ years within Digital Media/Marketing role.
• A strong understanding of DV360 (or other DSP), Facebook Ads and Google Ads.
• A strong history of working in Addressable media and leading accounts
• The ability to deliver recommendations on additional partners and platforms.
• Knows how to extract useful insights from data.
• Experience with Analytics will be preferred e.g Google Analytics.
• Experience with SDM strongly preferred.
• Communication is essential, both written and oral.
• Attention to detail. A pair of hands clients can trust.
• Active Listening. Being able to hear what the client is really saying and interpret the subtext not just the text.
• Solid judgement. Arriving at the right decision when the circumstances are less than clear.
• Grace in the face of change or under pressure. Displays a “can do” attitude.
• Interest and enthusiasm. Provide energy for the team and consistently seek to optimise.
• Expectation management. Both internal and external.

RESPONSIBILITIES

• Leverage data and insights to select the most effective channel mix to deliver on campaigns objectives.
• Work with Digital Director to write and deliver media briefs inclusive of bespoke media partner selection criteria.
• Analyse and evaluate media partner responses.
• Develop a robust forecast of sales scenarios for each recommended channel.
• Build block and detailed media plans clearly capturing the final channels, tactics, investment and campaign KPIs in a detailed client media plan
• Sign media partner contracts for approved final booking.
• With Digital Director provide detailed feedback to media partners that have been unsuccessful on bookings.
• Support Digital Executive to compile and provide creative specs and deadlines to creative team/agency.
• Monitoring of budget pacing tracker to ensure activity is not spending the budget too slowly or quickly.
• Manage bids for ad placements in real-time to achieve campaign goals.
• Analyse the campaign’s ability to optimise towards desired results.
• Assess the performance of different audience segments and make recommendations on audiences optimization.
• Assess the performance of different creative assets and make recommendations on creative optimization.
• Provide client with weekly report capturing all observation and required optimisations.
• Detail the extent each channel has delivered on the target goals.
• Clearly articulate key learnings and recommendations for future improvement by channel and objective.
• Support Strategy team in summarising of regression, digital attribution, brand tracking…etc results.
• Support Digital Executive and Digital Co-Ordinator with all elements of the finance process, including: collation of written booking confirmations, finance schedule creation and tracker, finance loadings, proforma checking, resolving any account queries arising from invoicing, and updating PO trackers.

OTHER THINGS THAT WOULD MAKE YOU EXCEL IN THIS ROLE

• Integrity. The ability to build trust with clients and colleagues.
• Meticulousness. Without it you will make mistakes and importantly, not catch the mistakes of others.
• A sense of ownership. Take full responsibility of client delivery and step up when things go wrong.
• A spirit of collaboration. The ability to marshal the resources of the agency.
• A sense of humor. We do advertising not lifesaving surgery.
• Patience.