Digital Marketer - Dublin, Ireland at Truly Dental

Drogheda, Leinster, Ireland -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

0.0

Posted On

12 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Website Management, Digital Advertising, Performance Analytics, CRM Management, Marketing Automation, Google Ads, Meta Ads, Google Analytics, Project Management, Written Communication, Data Analysis

Industry

Dentists

Description

About Truly Truly is a modern dental company growing across Ireland and the UK. We're building the largest network of patient-first dental clinics in the region, with over 20 locations and a team of 200+ professionals. Why Join Truly Dental? Work in a modern, technology-driven clinical environment Join a supportive team where collaboration and learning matter Be part of a growing international dental group Opportunity for long-term career development Make a real impact on patient experience every day Get a feel for our team and culture before applying: 🌐 Website 💼 LinkedIn 📸 Instagram The Role The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms. Key Responsibilities Email Marketing Create and manage email campaigns and newsletters. Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups. Segment patient databases to deliver targeted and relevant communications. Analyse campaign performance to improve open rates, engagement, and conversions. Website Management Update website content, landing pages, and campaign pages. Ensure website information remains accurate, relevant, and optimised. Collaborate with designers and developers to improve user experience and conversion performance. Digital Campaigns Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns Assist with planning and executing digital promotions. Digital Advertising Support paid advertising campaigns across platforms such as Google Ads and Meta. Monitor performance and suggest optimisation strategies. Analytics & Reporting Track digital marketing performance across channels. Analyse key metrics such as website traffic, conversions, and appointment bookings. Generate insights and recommendations to improve marketing effectiveness. CRM & Marketing Systems Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems. Ensure patient communication journeys are properly configured and functioning. What We're Looking For Education Bachelor’s degree in Marketing, Communications, Business or a related field is preferred. Experience Minimum 2+ years of experience in digital marketing roles. Experience executing email marketing and digital campaigns. Knowledge & Technical Skills Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce. Familiarity with Google Analytics and digital advertising platforms. Understanding of CRM systems and marketing automation tools. Experience managing website content and digital campaign assets. Competencies Strong organisational and project management skills. Excellent written communication skills. Data-driven mindset with strong analytical capabilities. Proactive attitude and problem-solving ability. Ability to work collaboratively with cross-functional teams. Important Details Before Applying Reporting line: Marketing Team / Marketing Manager Work model: To be confirmed (likely hybrid or on-site depending on clinic operations) Location: Ireland Ready to join us? Click apply and tell us about yourself. We review every application and will be in touch within a few business days.

Responsibilities

The Digital Marketer will execute and optimize digital initiatives to drive patient acquisition, engagement, and retention. Key duties include managing email campaigns, updating website content, and tracking performance analytics across multiple platforms.