To drive and manage marketing initiatives for education and e-commerce related content production with the end goal of engaging our audience, generating qualified leads and increase the company’s brand awareness to the public.

WHO WE ARE:

With our team growing, we are seeking an experienced Digital Marketing Executive to join and work closely with the management team to drive initiatives and manage all social media and digital marketing initiatives with the goal of increasing the company’s brand presence in the marketplace.

JOB REQUIREMENTS:

• At least a Diploma in Business Administration / Mass Communication or its equivalent
• Have minimum 2 years of Digital Marketing related work experience
• Passion in developing a career in the Education Industry
• Experience and knowledge in Copywriting (Excellent verbal & written English skills) in a plus-point
• Technical knowledge of Google Adwords, SEM, SEO, GDN, Facebook Ads and other social media managing platforms is a plus
• A great eye for detail – From words to visuals, the final article/page will need to look their best
• Self-motivated with the ability to work independently as well as collaborating in a team

• Brainstorm creative growth strategies, develop creative assets, content and campaigns to increase brand presence
• Design user-centric web pages, landing pages, emails, display ads, and product messages various different distribution platforms.
• Strategize, implement and manage social media marketing initiatives to increase the company’s presence across social media platforms (Facebook, Instagram, etc)
• Plan and execute digital marketing advertisement campaigns on Google (e.g. SEO/SEM/GDN), YouTube and Facebook
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan and execute Electronic Direct Mailers (EDM) to drive engagement with customers