JOB OPENING: DIGITAL MARKETING SPECIALIST – PEPE’S PIRI PIRI (UAE EXPERIENCE REQUIRED)

Location: Dubai, UAE

ABOUT US

We are a dynamic and growing F&B brand globally and in the UAE, managing a portfolio of piri piri dining concept. We believe in delivering exceptional food and memorable customer journeys — both online and offline.

REQUIREMENTS:

• Minimum 5 years of digital marketing experience in the UAE, preferably within the F&B/Hospitality sector
• Strong understanding of the UAE digital landscape, customer behavior, and local platforms
• Demonstrable experience running paid campaigns (Meta, Google Ads, TikTok Ads, etc.)
• Proficiency in social media management tools, email marketing platforms, and analytics dashboards
• Excellent communication and copywriting skills in English (Arabic is a plus)
• Ability to thrive in a fast-paced, creative, and collaborative environment

THE ROLE

We’re looking for a Digital Marketing Specialist with proven UAE market experience to lead and execute digital strategies that support our brand growth and customer engagement goals.

KEY RESPONSIBILITIES:

• Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, email, social media, influencer marketing, etc.)
• Manage and grow the company’s social media presence across Instagram, TikTok, Facebook, and other platforms
• Design and produce engaging and brand-aligned content
• Monitor campaign performance and use analytics tools to make data-driven decisions
• Drive online reservations, delivery orders, and brand engagement
• Stay ahead of trends in F&B and UAE digital consumer behavior
• Collaborate with operations, PR, and external partners to align marketing efforts