Based in Bideford, North Devon, my client is looking for a Digital Account Manager or a Senior Digital Account Manager to join their digital team to help translate technical campaign results to their clients. This is a hybrid working role, with two days in the office.
Working across PPC, Paid Social, Programmatic, SEO (and all other digital channels) you will support the Head of Digital to develop digital marketing strategies to hit their clients’ business objectives.
Reporting to the Head of Digital, you’ll be working with the internal Account management and digital teams, Digital team and with external Client Marketing teams, Client Data teams, Search engines, Social Media platforms, Programmatic platforms and Analytics platforms.
You are commercially minded and client-focused. Your role with the agency is to act as the in-house marketing manager, ensuring they are delivering the best of their work, and making sure the client knows that value of that work in supporting them hit their objectives.

• Understanding the strengths and weaknesses of each channel to best advise clients where to spend for certain objectives.
• Develop strategies and oversee the implementation of digital marketing strategies across relevant channels.
• Talking and listening to clients to then translate their needs into a planned digital strategy
• Confidence to work with clients to manage their expectations of results
• Translating and presenting technical campaign performance to relevant stakeholders.
• Supporting the Head of Digital & MD with new business pitches.
• Collecting data to analyse how campaigns are performing to get the best possible return from a client’s investment using a variety of metrics.
• Conducting in-depth research into audience targeting based on the clients’ objectives e.g. keyword research, behaviour targeting, retargeting etc.
• Maintaining and showing avid interest in pushing their knowledge of industry best practices, new technologies and new channels.
• Identifying growth strategies to build our clients.
• Working collaboratively with the Head of Digital and MD to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way.
• Identifying cross-sell and upsell opportunities across the entire agency portfolio; the digital team has financially remunerated growth targets which this role would contribute towards (& be rewarded for).