Digital Marketing Advertising Executive at Whytematter

Carryduff, Northern Ireland, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Advertising, Campaign Management, Content Creation, Project Management, Communication, Social Media, Email Marketing, Analytics, Paid Media, Customer Insight, Brand Management, Performance Reporting, GA4, Meta Business Suite, LinkedIn Advertising

Industry

Staffing and Recruiting

Description

At WhyteMatter Staffing Solutions, we partner with forward-thinking organisations to connect them with outstanding talent. We work closely with each client to understand their goals, culture and challenges — ensuring every placement supports long-term success. We are delighted to be recruiting on behalf of one of our clients for a talented Digital Marketing Advertising Specialist to join their growing team. Job Role We’re seeking a Marketing Co-ordinator who can build and maintain brand presence while delivering effective paid digital campaigns. This role blends creativity with commercial focus — ensuring our client communicates clearly, credibly and impactfully with senior and board-level decision-makers. Working cross-functionally, you’ll help translate strategic goals into engaging content, smart campaigns and measurable results. You’ll manage and optimise paid digital activity across key platforms and support both internal brand communications and client-facing delivery. The role will have an approximate 60:40 split between internal company communications/marketing and client campaign delivery. Key Responsibilities • Build and maintain the organisation’s brand presence across multiple channels, creating campaigns that engage senior and board-level audiences. • Deliver and optimise digital marketing activity for selected clients, ensuring campaigns are effective, targeted and measurable. • Bring a strong evidence-based view of customer priorities to guide all content and campaign development. • Facilitate communication and briefing across internal teams to ensure consistent and aligned brand activity. • Develop engaging content ideas for social media, email, website pages and event materials. • Co-ordinate with internal teams to develop and deliver effective marketing strategies for multiple clients. • Analyse and identify opportunities to optimise paid digital marketing campaigns and manage spend within allocated budgets. • Track and report on key performance metrics including website traffic, engagement, lead generation, goal completions and ROI. • Prepare and present insightful performance reports on both company and client campaigns. • Build and manage paid campaigns across Meta, LinkedIn and Google. Essential Experience • 4+ years’ experience in a marketing or communications role. • 3+ years managing paid activity across Meta and LinkedIn. • Proven ability to translate customer insight into effective marketing activity. • Strong project management skills with the ability to prioritise and manage multiple deadlines. • Excellent communication skills with experience briefing and managing internal teams. • Experience managing marketing campaigns across digital channels. • Proficiency with GA4, Meta Business Suite and LinkedIn advertising tools. • Experience using AI tools to support research and content creation. • A creative thinker with a commercial mindset focused on measurable outcomes. Desirable Experience • Agency experience. • Experience setting up and managing PPC campaigns.

Responsibilities

The role involves building and maintaining the organization's brand presence while delivering effective paid digital campaigns. It requires managing and optimizing digital marketing activities across key platforms and supporting both internal and client-facing communications.