Digital Marketing Advisor, Patient and Provider Content Strategy - Hybrid at The Cigna Group

Bloomfield, Connecticut, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Feb, 26

Salary

0.0

Posted On

22 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Strategy, User Experience, Data Analysis, Project Management, SEO, Accessibility, Content Management Systems, Collaboration, Communication, Attention to Detail, Process Improvement, Health Care Experience, Audience Segmentation, Content Authoring, Analytical Skills

Industry

Hospitals and Health Care

Description

DIGITAL MARKETING ADVISOR – PATIENT AND PROVIDER CONTENT STRATEGY Position Summary Reporting to the Digital Marketing Senior Manager, the Digital Marketing Advisor – Patient and Provider Content Strategy will support the Evernorth Health Services business segment. The Digital Marketing Advisor combines digital marketing and content strategy, partnering with marketing and business stakeholders to develop and maintain patient and provider content on Evernorth.com. The person in this role will use data-driven strategies, user experience research, and digital best practices to act as a bridge between audience insights and digital execution of business objectives. Success in this role will rely on: Leading through influence as a subject matter expert on digital marketing and the patient and provider digital content portfolio Advocating for an audience-driven content approach by understanding how all digital touchpoints combine to impact the user’s experience and how content supports user journeys Embracing data insights and user research to inform content strategy Thinking at an enterprise level to ensure a unified strategy across all patient and provider content Being a self-directed, proactive individual who can develop trusted relationships in a highly matrixed, cross-functional organization Being comfortable managing multiple projects in a fast-paced, dynamic environment Bringing a process improvement mindset, identifying and implementing opportunities to improve efficiency and efficacy Exhibiting knowledge of content authoring in a complex digital environment Duties and Responsibilities Serve as the central strategist for patient and provider content on Evernorth.com, working with stakeholders from individual lines of business to deliver on business priorities and provide guidance on digital best practices Own the patient and provider content roadmap for Evernorth.com. This includes setting proactive initiatives and responding to changing business needs. Manage project intake, tracking, and execution – continually exploring opportunities for process improvement Collaborate with data and user experience partners to understand patient and provider audience segmentation and user behavior to inform an audience-driven content strategy Author and update content in a Drupal-based content management system In partnership with internal and external partners, manage and execute SEO/GEO strategies for patient and provider content on Evernorth.com Partner with accessibility team to understand and implement accessibility best practices on Evernorth.com Ideal candidates will offer Bachelor’s Degree, MBA or master’s degree a plus 6+ years of relevant, strategic experience Digital marketing experience on an analytically driven marketing team Content management system (CMS) experience (e.g., Drupal) Understanding of user experience (UX) best practices, including accessibility Experience using website analytics to inform content strategy Knowledge of and experience with Adobe Analytics and Marketo a plus, but not required Ability to work effectively in dynamic, rapidly changing, team-based environment Must balance high-priority, long-term projects with short-term, immediate deadlines Proven ability to lead in a heavily matrixed environment Ability to foster collaboration and value others’ perspectives and gain support and buy-in for organizational proposals Excellent oral and written communication skills and executive presence Excellent attention to detail Health care experience in the patient and/or provider content areas a plus Ability to work from a Cigna Group office 3 days a week, as directed by the business If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Responsibilities

The Digital Marketing Advisor will serve as the central strategist for patient and provider content on Evernorth.com, collaborating with stakeholders to deliver on business priorities. This role involves managing the content roadmap, project execution, and ensuring best practices in digital marketing are followed.