Job Title: Digital Marketing Analyst
Location: Blackpool, Lancashire
Salary: Competitive
Job Type: Full-time / Permanent - Monday to Friday, 9.00am to 5.00pm (subject to the needs of the role).

SUMMARY:

The Glasdon Group is a market leader in the design and supply of a wide range of environmental and safety products. Our products have been helping make the world a cleaner, safer place for over 65 years.
We are currently seeking an enthusiastic individual to join our Group Marketing team in Blackpool, Lancashire. The successful candidate will provide comprehensive marketing strategies across the organisation and monitor the results of these strategies.
The successful candidate with be provided with full comprehensive support and training.

• Writing SEO content for websites that is tailored for the target audience and includes the most valuable key words.
• Conducting key word research to determine the most effective words to be used.
• Managing CPC/PPC campaigns to increase revenue from sponsored advertising (Google & Bing).
• Using tools such as Google Analytics to monitor and measure the success of SEO strategies.
• Researching industry related topics.
• Developing an understanding of SEO and CPC changes and keeping up to date with changes.