At Bozzuto, every member of our organization shares an unyielding desire to promote goodness for those around them. We do this every day as we design, build, manage and maintain one-of-a-kind residences, as well as through a range of support and consulting services. Building community within our organization enables us to build better communities for all.
Everyone at Bozzuto is focused on delivering exceptional experiences to all of our stakeholders, including our own associates. Our work inspires us to be our best in each of our roles, fostering a spirit of community within a welcoming and inclusive workplace. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we are inspired and empowered to reach higher, achieve our fullest professional and personal potential and be truly extraordinary.

The digital marketing team is seeking a dynamic and data-driven Digital Marketing Analyst to join our team. The analyst will report directly to the Data Analytics Manager. As a vital contributor to the development and enhancement of our digital marketing strategies, you will leverage data-driven insights to evaluate marketing performance and offer sound recommendations aimed at optimizing our digital marketing efforts across various platforms. Additionally, the analyst will support the marketing team by responding to analytical inquiries, providing insightful data analysis, and addressing ad hoc requests as needed.

Primary Responsibilities:

• Develop and maintain marketing reports to track marketing performance.
• Perform data validation checks, A/B tests and troubleshoot anomalies in lead volume, lead source attribution, and lead conversion issues.
• Communicate research findings and actionable insights in a clear, concise, and compelling manner to marketing leadership, brand teams, and performance teams.
• Assess vendor platforms and data integrations to enhance key metrics including ROI, customer acquisition costs, engagement, and conversion rates.
• Conduct ad hoc analysis and research on market trends, customer behaviors, and competitors to provide recommendations for current and future strategies.
• Monitor customer journeys, identify bottlenecks, and recommend strategies to improve multisource attribution and identity resolution.
• Use project management tools and methodology to manage tasks, track progress, and collaborate effectively with cross-functional teams.
• Respond to analytical inquiries, provide data-driven insights, and address ad hoc questions to support the marketing team.