Digital Marketing Analyst at Carfax
Centreville, VA 20120, USA -
Full Time


Start Date

Immediate

Expiry Date

16 Sep, 25

Salary

0.0

Posted On

17 Jun, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

JOIN TEAM CARFAX AS A DIGITAL MARKETING ANALYST

Isn’t it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2025!
Do you love empowering product management teams through data analysis? If so, then CARFAX may be your best career move! The CARFAX Digital Marketing Analyst will be a key contributor in our strategic analysis for CARFAX products and online behavior. This will include collecting, interpreting, and analyzing data for various products that CARFAX has to offer. This person would be the subject matter expert who utilizes analytics to drive insights and optimize the business. At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days per week in the office subject to change with future business needs.

What you’ll be doing:

  • Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
  • Create measurement plans and frameworks to support enterprise strategies
  • Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
  • Communicate the effectiveness of new product launches, campaign launches, and site changes
  • Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
  • Manage the production of reporting, analysis, and report automation
  • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
  • Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.
Responsibilities
  • Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
  • Create measurement plans and frameworks to support enterprise strategies
  • Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
  • Communicate the effectiveness of new product launches, campaign launches, and site changes
  • Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
  • Manage the production of reporting, analysis, and report automation
  • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
  • Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps
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