ABOUT US:

At Chatters, we’re not just a company — we’re a community. We’re passionate about hair and beauty and focused on creating a space where creativity, collaboration, and innovation thrive. Our team is made up of diverse individuals who bring unique skills and perspectives, and we’re looking for someone who is excited to contribute to our vibrant culture. If you’re a creative artist who thrives in a fast-paced, dynamic environment, we want to hear from you!

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 3+ years of hands-on data analysis experience.
• 3+ years working with analytics tools, especially Google Analytics (GA4).
• Experience with Salesforce platforms and campaign performance tracking across multi-channel ecosystems.
• Experience in retail or beauty industry is an asset.
• Knowledge of Canada’s Anti-Spam Legislation and PIPEDA is an asset.
• Must be able to work in Mississauga Support Centre office 3 days a week.

• Execute digital strategies that drive customer acquisition, retention, and loyalty.
• Own data management across platforms including Salesforce Data Cloud, ensuring optimal customer segmentation and campaign targeting.
• Collaborate with CRM and marketing teams to build and optimize journeys in Salesforce Marketing Cloud, leveraging behavioural and transactional data.
• Define and measure key marketing KPIs using Google Analytics (GA4), Salesforce, and Tableau dashboards.
• Implement and analyze A/B testing strategies (e.g. subject lines, offers, send times) to continuously improve marketing performance.
• Use dynamic content and personalization in campaigns to increase engagement and conversion rates.
• Map customer journeys and identify pain points and opportunities through data.
• Drive improvements in loyalty and retention programs through guest insight and segmentation analysis.
• Ensure effective CDP database segmentation for targeted email, SMS, and social marketing activities.
• Deliver campaign reporting and analytics, providing insights that shape future strategy.
• Maintain communication frequency guidelines and privacy compliance (CASL knowledge is an asset).
• Contribute to quarterly leadership and franchise reports with data support.
• Support local marketing efforts via the Uberall platform.
• Stay current on digital trends, marketing tech, and analytics best practices.