JOB DETAILS

Job Location: Springboard Hospitality Encino - Encino, CA
Position Type: Management
Salary Range: $75000.00 - $80000.00 Salary/year
Job Category: Marketing

EXPERIENCE:

• 3+ years in digital marketing analytics or similar role, preferably in hospitality, travel, or eCommerce
• Proficient in Google Analytics 4 and Google Tag Manager, with demonstrated experience implementing custom events and conversions
• Skilled in Looker Studio (formerly Data Studio), with a strong portfolio of dashboards and visualizations
• Understanding of marketing attribution models and their strategic implications
• Strong communicator with the ability to tell stories with data and influence decisions
• Familiarity with cross-channel marketing (search, social, email, web) and KPIs across the customer journey
• Bonus: Experience with hotel booking engines and hospitality-specific analytics tools (e.g., SynXis, Revinate)
• Bonus: Agency-side experience, as our team functions like an internal agency supporting multiple stakeholders and brands.

EDUCATION:

Bachelors degree in Marketing, Business, Communications, Statistics, or relevant work experience in digital marketing or marketing analytics.

• Quarterly Reporting:

Maintain and evolve the quarterly performance report for Springboard’s hotel portfolio, incorporating GA4 data, channel-specific metrics, and strategic insights in collaboration with senior leadership.

• Campaign & Innovation Tracker:

Maintain and evolve a cross-functional innovation tracker that captures the performance of key marketing initiatives across disciplines including paid media, email, SEO, and content.

• GA4 Expertise:

  Own and optimize event tracking across sites using Google Tag Manager. Ensure accurate configuration of custom events, conversions, and eCommerce tracking.

• Attribution Analysis:

Analyze marketing performance using various attribution models (e.g., data-driven, linear, last-click). Provide strategic recommendations based on understanding of user behavior and funnel efficiency.

• Looker Studio Dashboards:

Build and refine Looker Studio dashboards to surface real-time insights for stakeholders across marketing, revenue, and ownership groups.

• Storytelling with Data:

Translate performance data into meaningful stories. Present findings to internal stakeholders with clarity and strategic context—answering not just “what happened,” but “why it matters.”

• Data Governance & Best Practices:

Ensure consistency in data definitions, campaign tagging, and UTM usage. Act as a steward of marketing data integrity across all platforms.

• Duties as Assigned:

Perform additional tasks, projects, or responsibilities as requested by leadership to support the digital marketing team and broader organizational objectives. This may include cross-functional initiatives, emerging platform analysis, or other duties aligned with the evolving needs of the business.