Responsibilities

Digital Content and Campaign Execution

· Execute digital marketing initiatives aligned with business priorities established by senior leadership and commercial teams.

· Partner with commercial leaders to understand business objectives, target audiences, and campaign requirements.

· Create, publish, and maintain content across company websites, email campaigns, and social media platforms.

· Manage content calendars, campaign schedules, approvals, and launches.

· Administer email marketing and social media activities, including audience segmentation, scheduling, testing, and campaign deployment.

· Ensure content is accurate, consistent, on-brand, and appropriate for the intended audience and channel.

Analytics and Reporting

· Support the administration, reporting, and optimization of digital marketing platforms, analytics tools, campaign tracking, and performance measurement capabilities.

· Collaborate with IT to maintain system integrations, website technologies, security, privacy, and data governance across digital marketing platforms.

· Develop dashboards and recurring reports that communicate marketing performance and business impact.

· Analyze campaign, content, and channel effectiveness to identify trends, opportunities, and areas for improvement.

· Prepare and present monthly performance insights and recommendations to commercial leaders and senior leadership.

· Monitor key performance indicators related to website traffic, search visibility, email marketing performance, social media engagement, lead generation, and campaign effectiveness.

Testing and Performance Optimization

· Plan and execute A/B testing and other optimization initiatives across digital channels.

· Establish objectives, evaluate results, document findings, and recommend improvements.

· Use performance data to improve content, audience targeting, campaign effectiveness, user experience, and conversion performance.

· Implement approved enhancements and measure ongoing results.

· Stay informed on emerging digital marketing technologies, AI-enabled tools, and industry trends relevant to assigned responsibilities.

SEO and AEO

· Monitor and analyze SEO and AEO performance, including organic visibility, search trends, content effectiveness, and technical factors.

· Conduct keyword and search-intent research to identify content opportunities and performance improvements.

· Recommend and support implementation of website and content enhancements that improve traditional and AI-driven search visibility.

· Collaborate with internal stakeholders and external partners to implement approved improvements and stay informed on emerging search technologies and digital marketing trends.

Qualifications: Required Skills, Education, and Experience

· Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field; or equivalent professional experience.

· 4-6 years of experience managing digital marketing programs, marketing analytics, marketing operations, or related digital marketing initiatives.

· Experience managing digital marketing initiatives across websites, email platforms, social media channels, and marketing automation platforms in a B2B, manufacturing, or industrial environment.

· Experience with CRM and marketing automation platforms required; HubSpot experience strongly preferred.

· Experience using analytics, campaign measurement, reporting, attribution, and conversion tracking tools to evaluate performance and provide business recommendations.

· Experience creating and managing digital content using content management, design, marketing, and AI-assisted content creation tools.

· Working knowledge of SEO, AEO, AI-enabled search, keyword research, website optimization, performance testing methodologies, and emerging digital marketing technologies, including AI-assisted content creation and marketing automation tools.

· Strong analytical, organizational, project management, writing, editing, and content management skills, with attention to detail and the ability to manage multiple priorities and deadlines.

· Experience with website content management systems, basic web development concepts, and analytics/reporting platforms such as Google Analytics, Google Search Console, Microsoft Clarity, Power BI, HubSpot, or similar tools.

· Familiarity with CRM integrations, marketing automation, lead lifecycle management, website accessibility, privacy requirements, and digital governance best practices.

• · Experience supporting multiple websites, brands, business units, or commercial teams preferred.