KNOWLEDGE AND SKILLS REQUIRED:

· Experience managing social media channels for an organisation, including content creation and analytics.
· Experience (or interest in) working within the Charity Sector and an understanding of the principles of the donor pipeline and donor/supporter engagement.
· Experience creating and editing multimedia content (video, photography, graphics).
· Strong copywriting skills for digital platforms, with the ability to adapt tone for different audiences.
· Knowledge of SEO, social media algorithms, and best practices.
· Experience using content management systems (WordPress).
· Familiarity with digital advertising and email marketing platforms (Mailchimp).
· Experience using data analytics tools (Google Analytics, Meta Insights).
· Experience using CRM or supporter databases (Beacon preferred).
· Creative thinker with a strong visual storytelling ability.
· Experience of using Canva and/or Adobe Suite.
· Ability to work to brand guidelines, producing aesthetically pleasing collateral and marketing materials.
· Highly organised with the ability to manage multiple projects.
· Strong communication and relationship-building skills.
· Proactive and outgoing, with a willingness to seek out stories and content opportunities.
· Attention to detail, ensuring high-quality, engaging and consistent content.
· Willingness and flexibility to attend charity events and fundraising events some of which may fall outside of usual office hours

THE ORGANISATION AND THE ROLE:

On the 1st of April 2024 the Charity went through a major organisational change, converting from an unincorporated charitable trust within the governance of University Hospitals Southampton NHS Foundation Trust (UHS) to an independent charitable company. They are now looking to the future and the development of a new strategy to set out their vision for how they will grow their reach and impact and continue to deliver improvements to the care their local community receives.
They are now looking to appoint a creative and proactive Digital Marketing & Content Officer to lead on developing and delivering engaging digital content across Southampton Hospitals Charity’s online channels with the goal of building an engaged supporter and donor community. You will be responsible for growing the charity’s digital presence through compelling storytelling, high-quality social media content, and effective digital engagement strategies.
Working closely with the Campaigns and Marketing Manager and Communications and Publications Officer, you will play a key role in gathering, creating, and sharing impactful stories from across the hospitals, ensuring their supporters, donors, and the wider community remain connected to the work of the charity.
The role reports into the Campaigns and Marketing Manager and is full – time ( 37.5 hours
per week). SHC offer hybrid working to provide flexibility for their staff. For this role 3 days
per week would be required in the office.