WHO ARE WE LOOKING FOR?

We are seeking a proactive and detail-oriented Digital Marketing Assistant to join our Marketing Communications team.
In this role, you will primarily support the planning and execution of content for social media platforms, assist with the day-to-day management of our company websites, oversee email marketing campaigns, and work closely with the Marketing Communications Manager to ensure all content aligns with marketing goals.
We are looking for a logical thinker, someone with strong problem-solving abilities and a self-motivated attitude. They will bring a creative mindset and a keen eye for crafting compelling, engaging content, coupled with excellent writing skills. We are seeking a confident communicator who can engage effectively with both internal and external stakeholders, fostering strong relationships and ensuring seamless collaboration across the organization.
The role requires the ability to manage multiple responsibilities simultaneously while maintaining a high level of organization and efficiency. Working in the digital marketing sector demands adaptability to evolving trends and emerging technologies.

TO BE ELIGIBLE, CANDIDATES TYPICALLY NEED TO HAVE ACHIEVED A GRADE C OR ABOVE IN ENGLISH AND MATHS, ALONG WITH AT LEAST TWO A-LEVELS OR EQUIVALENT LEVEL 3 QUALIFICATIONS.

Digital Marketing Assistant Responsibilities:

• Develop and execute engaging content strategies for multiple social media platforms
• Create and manage content calendars, ensuring timely and consistent posting across channels
• Assist in the planning and implementation of social media campaigns to drive brand awareness and engagement
• Regularly update and maintain the company website, ensuring content is current and aligned with marketing objectives
• Monitor industry trends, track audience engagement, and identify opportunities for growth
• Collaborate closely with the Marketing Communications Manager to support various marketing initiatives and projects
• Analyse social media performance metrics and provide actionable insights through detailed reports
• Work cross-functionally with team members to support and contribute to broader marketing projects

Required Skills & Experience:

• Educated to A-level or equivalent
• Exceptional writing skills, with the ability to craft clear, engaging content
• Understanding of social media platforms, trends and best practices
• Excellent organizational skills with the ability to manage time effectively and prioritize tasks
• Proficient in using PC or Mac systems, with a solid knowledge of Microsoft Office applications
• Desirable but not essential: Experience in a Digital Marketing role, or the ability to demonstrate a genuine passion for and personal experience in digital marketing

Here’s what you’ll learn and achieve in the Digital Marketer Level 6 apprenticeship:

• Master Marketing Fundamentals by deep diving into marketing concepts, principles, and theories, with particular focus on digital marketing’s interdisciplinary topics.
• Apply Marketing Principle and gaining expertise in the 4Ps (product, price, place, promotion) and learning how to craft successful business and marketing campaigns.
• Create engaging content tailored to different audiences and online platforms, including clear calls-to-action and seamless user journeys.
• Discover effective content marketing by learning how to promote content through the right channels, using media platforms and relationship management tools to maintain brand identity and cultural relevance.
• Use research methodologies, digital tools, and analytics for data driven insights; understand customer behaviors and drive impactful marketing strategies.
• Hone your project management skill by planning, leading, and delivering successful digital marketing campaigns while managing resources and reporting on outcomes.
• Optimize digital marketing plans by managing key channels and refining content strategies.
• Navigate the world of eCommerce. Understand and help develop strategies that strengthen customer relationships and support global business goals.
• Analyze Campaign Performance by using statistical tools to measure campaign success and make data-informed decisions.
• Ensure community engagement through email marketing and social media, fostering meaningful conversations and brand loyalty.
• Data-Led Decision Making: Harness analytical tools to uncover valuable insights from marketing data, helping you optimize strategies and solve complex challenges.
• Contribute to strategic planning by identifying opportunities, adapting to customer needs, and embracing change.
• Business Intelligence – learn to recognize and analyse internal and external factors that influence organizational success and marketing effectiveness.
• Develop your professional communication skills to interpret and communicate digital business requirements with internal teams or external stakeholders.

Duration and Level: This Level 6 apprenticeship will typically last between 3-4 years.
Qualification(s): Bachelor Degree in Digital Marketing.
What we can offer: You’ll dedicate 20% of your working week to focused study, while the remaining time will be spent gaining hands-on experience on the job. UKG will be with you every step of the way, providing full support throughout your apprenticeship journey.
The team have experience in supporting apprentices through their development, ensuring they have the guidance and resources needed to succeed.

WHO WE ARE

We help make the world a more thoughtful and caring place every single day with our greeting cards, gift dressings and party supplies products created for life’s big events, special occasions, and those “saw-this-and-thought-of-you” moments in life.
Along with our sister company John Sands, who are based in Australia and New Zealand, we’re part of the American Greetings Corporation, one of the largest privately owned greeting card publishers in the world.
As the largest direct to retail publisher of greeting cards and social expression products in the UK, we are the celebrations destination. You’ll find our amazing products in major supermarkets, high street retailers, and independent stores across the UK and internationally, as well as digital online marketplaces.
Here at UK Greetings we take pride in being an inclusive and diverse employer - we are dedicated and committed to building a culture where difference is valued and everyone is able to fulfil their potential at work regardless of their background.

Among the great benefits of working at UK Greetings are:

• Hybrid Working, working from home and our Dewsbury offices with flexibility around start and finish times
• Employee Benefits Platform
• Enhanced Family Friendly Policies
• Employee Referral Scheme
• Free onsite parking at Head Office sites
• Employee discount shop
• Auto-enrolled Pension Scheme
• Development opportunities; offering qualifications from Level 3 to 7
• Employee Assistance Programme (EAP)
• Employee wellbeing support including Mental Health First Aiders
• Employee Recognition scheme

Digital Marketing Assistant Responsibilities:

• Develop and execute engaging content strategies for multiple social media platforms
• Create and manage content calendars, ensuring timely and consistent posting across channels
• Assist in the planning and implementation of social media campaigns to drive brand awareness and engagement
• Regularly update and maintain the company website, ensuring content is current and aligned with marketing objectives
• Monitor industry trends, track audience engagement, and identify opportunities for growth
• Collaborate closely with the Marketing Communications Manager to support various marketing initiatives and projects
• Analyse social media performance metrics and provide actionable insights through detailed reports
• Work cross-functionally with team members to support and contribute to broader marketing project