TO QUALIFY FOR THE ROLE YOU MUST HAVE

• Minimum of 4 years digital marketing experience, with proven experience and results developing and executing digital campaigns that support wider business objectives
• BS/MS degree in marketing/digital marketing or a related field
• Digital and social media advertising experience (certification/qualifications desirable)
• Experience with curating engaging social media platforms, with a solid background in brand-building and paid advertising on LinkedIn, Instagram and search/display networks.
• In-depth knowledge of practical SEO and keyword research
• A solid understanding of digital marketing for lead generation via paid and organic mediums
• An understanding of utilization of brand website and importance of the user journey
• Hands on experience using data as a driver of action and change: experience with Google Analytics/Adobe Analytics, Google Adwords/LinkedIn campaign manager is a must.
• Strong attention to detail, proactive and strategically driven
• Comprehensive understanding of the B2B buyer journey
• A creative thinker with the ability to successfully prioritise multiple campaigns/activity running concurrently
• A can-do approach and a strong team player who can work collaboratively with a range of different stakeholders
• The ability to work to prioritise, work to tight deadlines, while maintaining a strong attention to detail is essential
• Experience in utilising CRM platforms such as Marketo, Pardot or Hubspot is desirable.
• A solid understanding of digital trends and their potential impact on current and future marketing plans