Digital Marketing Associate - Ecommerce at Lyssé New York

Indianapolis, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

23 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

E-Commerce, Shopify, SEO, Digital Marketing, Content Management, Data Analysis, Google Analytics, Inventory Management, Creative Storytelling, Attention to Detail, Organizational Skills, Problem-Solving, Collaboration, Fashion, Merchandising, Campaign Management

Industry

Retail Apparel and Fashion

Description

Description BUSINESS At Lyssé New York, we reimagine wardrobe essentials through the lens of elevated comfort, purposeful design, and modern femininity: Fabric. Fit. Fashion. Inspired by the strength and versatility of women everywhere, our collection moves with you—literally and emotionally. From smoothing leggings to mindful jackets and flowing dresses, each piece is engineered for a polished silhouette with all-day wearability. We merge style and innovation, using proprietary fabrics and thoughtful tailoring to deliver transformative fit and confidence-boosting wardrobing. With offices in NYC and Indianapolis, Lyssé is available through lysse.com, select high-end boutiques, and major retailers such as Nordstrom, Bloomingdale's, Saks Off 5th, Dillard's, and QVC, among others. Our growing omnichannel presence is powered by a loyal following and a dedicated team passionate about building an inclusive, forward-thinking fashion brand with impact. POSITION SUMMARY Lyssé is seeking an E-Commerce Associate to support the Director of Digital Marketing & E-Commerce in managing and growing lysse.com. This role is focused on the day-to-day operations of our Shopify platform, site merchandising, and digital content that drives the DTC business. The ideal candidate combines technical proficiency with creative sensibility—owning backend operations while contributing to content that reflects our elevated, fashion-forward voice. ESSENTIAL FUNCTIONS E-Commerce Site Management & Technical Support Own daily backend operations of the e-commerce platform (Shopify), including product setup, pricing, tagging, merchandising, and quality control. Manage promotional activations, markdowns, inventory adjustments, and homepage refreshes with attention to detail and UX optimization. Liaise with developers and vendors to implement site enhancements, troubleshoot issues, and support CRO testing initiatives (e.g., Rebuy, Beam, A/B tools). Contribute to ongoing improvements in SEO, site speed, and search functionality in partnership with digital leadership. Brand Content & Digital Storytelling Partner on the ideation and execution of digital content for the website that captures the essence of the Lyssé New York woman and communicates our seasonal narratives. Assist in crafting product copy, campaign messaging, and landing page assets that reflect brand tone, drive engagement, and inspire conversion. Upload, link, and merchandise creative assets across the site with a strategic eye for editorial flow and user journey. Collaborate with design, creative, and merchandising teams to curate assets from campaigns, lookbooks, and seasonal shoots. Performance & Analytics Track and interpret key performance metrics across product sales and site traffic to drive content optimization and marketing ROI. Support digital campaign reporting and seasonal recaps, delivering insights on customer behavior and creative performance. Assist with budget tracking, sell-through analysis, and e-commerce inventory forecasting. Collaboration & Project Ownership Work closely with the Director of Digital Marketing to balance technical needs with creative storytelling. Maintain an organized digital asset library and support brand consistency across the website. Proactively bring forward ideas and opportunities for brand enhancement, operational improvement, or customer experience lift. Requirements Bachelor's degree in marketing, communications, fashion, or a related field preferred. 2-4 years of hands-on experience in e-commerce, ideally within fashion, beauty, or consumer lifestyle brands. Prior experience managing large SKU catalogs and working within Shopify or comparable platforms is essential. Proficiency in Shopify including product setup, merchandising, tagging, inventory management, and promotional execution. Working knowledge of Google Analytics and digital performance metrics. Basic understanding of SEO principles, A/B testing, and conversion rate optimization. Comfortable navigating digital ad platforms (Meta, Google) and coordinating creative assets. Competent in Microsoft Excel and general content management workflows. Genuine interest in fashion and an eye for brand-appropriate storytelling across visual and written content. Strong attention to detail with excellent organizational skills. Ability to interpret data and translate insights into actionable improvements. Self-starter mentality with the ability to manage multiple priorities independently in a fast-paced environment. Collaborative mindset with a proactive, problem-solving approach. Ability to work from our Indianapolis office preferred.

Responsibilities

The Digital Marketing Associate will manage daily operations of the Shopify platform, including product setup and site merchandising, while also contributing to digital content creation. The role involves tracking performance metrics and collaborating with various teams to enhance brand storytelling and customer experience.