Digital Marketing & Brand Manager at Kane's Furniture

Pinellas Park, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

0.0

Posted On

30 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Management, Content Creation, GA4, Meta Ads Manager, Google Ads, Email Marketing, Video Production, Conversion Tracking, Budget Management, Brand Storytelling, Canva, CapCut, Adobe Creative Suite, Audience Segmentation, Performance Analytics, AI Workflow Integration

Industry

Furniture and Home Furnishings Manufacturing

Description

Kane's Furniture - Digital Marketing & Brand Manager Location: Kane’s Furniture Store Support Center (Pinellas Park, FL) Position Purpose Digital Marketing & Brand Manager (Content + Paid Media + Analytics) Kane’s Furniture is looking for a full-stack Digital Marketing & Brand Manager who can balance creativity with performance. This is not a pure content role or a pure ads role—you’ll be responsible for both building the brand and driving measurable results across digital channels. You’ll work closely with Marketing Leadership to execute content, manage paid media, and track performance across platforms. If you’re equally comfortable on camera, inside Ads Manager, and in analytics dashboards, this role is built for you. What You’ll Own 1. Content Creation & Brand Presence (On-Camera Required) * Script, film, and appear in short-form video content (Reels, TikTok, YouTube Shorts) * Create 2–3 weekly email campaigns focused on lifestyle, inspiration, and brand storytelling * Design social posts and carousels using tools like CapCut, Canva, or Adobe * Maintain a consistent, modern, and engaging brand voice across all channels 2. Paid Media & Performance Marketing * Plan, launch, and optimize campaigns across Meta, TikTok, and Google Ads * Build and manage retargeting strategies and audience segmentation * Oversee pixel implementation, event tracking, and conversion attribution * Continuously test creative, audiences, and offers to improve performance (ROAS, CPA, etc.) * Collaborate with external agencies and vendors when applicable 3. Analytics, Reporting & Budget Management * Track and manage marketing spend across channels in partnership with leadership * Build weekly snapshots and monthly reports showing performance and business impact * Use GA4, Meta Ads Manager, and Google Ads to analyze traffic, conversions, and trends * Translate performance data into clear insights and actionable recommendations 4. Marketing Infrastructure & Cross-Team Collaboration * Work with IT to ensure proper tracking setup (pixels, events, attribution) * Partner with merchandising to align campaigns with inventory and promotions * Maintain and optimize Google Business Profiles and YouTube channel presence 5. AI-Enhanced Workflow * Use AI tools to support content ideation, editing, and workflow efficiency * Ensure all brand and product representation remains accurate and human-verified What You Bring Required * Proven experience managing paid media campaigns (Meta + Google Ads required) * Working knowledge of GA4, conversion tracking, and attribution * Experience with email marketing and campaign execution * Strong content creation skills (video + design) * Comfortable being on camera and representing a brand * Ability to manage budgets and clearly communicate performance Nice to Have * Retail, eCommerce, or home/lifestyle brand experience * Experience with TikTok Ads * Familiarity with Adobe Creative Suite * Experience integrating AI into marketing workflows Who You Are * A "Natural" on Camera: You have a great personality and love being the host of a video. * A Content Pro: You’re a wizard with CapCut and Canva (or Adobe). * Technically Savvy: You know your way around Meta Ads Manager and Google Analytics. * Detail-Oriented: You’re great with a spreadsheet and can explain a budget to a CMO without breaking a sweat. * A Storyteller: You understand that "Brand Awareness" is just as important as a "Big Sale." What We Need to See in Your Application * Design Samples: Show us some emails or social graphics you’ve created. Why Kane's? Did you know Kane's, and our associates, are involved in helping charities like Junior Achievement, Tampa Bay, Habitat for Humanity, Ronald McDonald house. And Starting Straight Now (ending childhood homelessness). Whether it is rolling up our sleeves to help build a home or speaking with kids and their career goals, helping communities where we live and work is extremely important to the Kane’s team. Benefits * Competitive benefits package including medical, dental, vision, disability, 401k and profit sharing * Paid vacation * Generous employee discount * Continuous training and development Kane Furniture LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law. We maintain a drug-free workplace and perform pre-employment background and drug testing. Kane's is proud to be an EEO/AA employer M/F/D/V. Kane’s is an equal opportunity employer. Qualified applicants will receive consideration without regard to sex (Title VII of the Civil Rights Act of 1964 prohibits discrimination on the basis of sex), race, color, religion, age, gender identity, national origin, sexual orientation or disability. We encourage all qualified applicants to apply. If you believe you have been discriminated against, please call our hotline at 877-824-5782. You also have the right to file a charge of discrimination with the Equal Employment Opportunity Commission.

Responsibilities

The role involves managing full-stack digital marketing efforts, including creating on-camera short-form video content and email campaigns. Additionally, the manager will oversee paid media performance, track analytics via GA4, and manage marketing budgets to drive measurable business results.