JOB DESCRIPTION

The Digital Marketing & Communication (MarCom) Coordinator is responsible for the development and supervision of all digital marketing and communications strategies(online/offline), including the brand development of goals, campaigns, tactics, budgets, and the implementation plans per the annual, quarterly, and monthly plans.

Minimum Qualification:

• BSc/BA. University Degree in Marketing.
• Excellent communication and presentation skills / public speaking
• Minimum 2 years’ experience on a senior level in a similar field.
• Excellent in English. (Arabic is bonus)
• Solid knowledge of social media, CRM, Leadership, Organizational, Technical, Communications, and Creative skills.
• Out-of-the-box thinker build strong relationships with key people or organizations.
• A creative mind partnered with the ability to find the best practical solutions and make the work happen.
• Any Nationality (Male or Female)

• Initiate research, development, and implementation of new marketing
• Programs related to the overall MarCom strategies of the company.
• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Maximize brand or service value through the development of ancillary revenue streams and new opportunities.
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Develop marketing plans within budget requirements.
• Create a robust annual marketing plan with approved budget considerations and manage the plan in coordination with the MarCom team and/or agencies.
• Collaborate with all departments to identify internal and external customer needs.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
• Develop, manage and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
• Analyze potential new products/media to enhance the marketing/communications work.
• Develop, manage and produce materials and fully engage in content creation to create a cohesive image and message across all channels
• Oversee the development, management and maintenance of all online and offline communication.
• Provide strategic leadership to the marketing group and all other departments.
• Set the yearly key performance indicators (KPIs) for the marketing group and actively manage the department to accomplish its goals.
• Manage and lead e-commerce and digital campaigns, ATL/BTL campaigns, and activations across all company branches using the channels of communication and marketing mix.
• Handle all PR related plans for the brand and work hand-in-hand with agencies and partners to ensure brand voice is consistent and appealing to target audiences.
• Manage brand compliance activities with the Quality Assurance department.

Minimum Qualification:

• BSc/BA. University Degree in Marketing.
• Excellent communication and presentation skills / public speaking
• Minimum 2 years’ experience on a senior level in a similar field.
• Excellent in English. (Arabic is bonus)
• Solid knowledge of social media, CRM, Leadership, Organizational, Technical, Communications, and Creative skills.
• Out-of-the-box thinker build strong relationships with key people or organizations.
• A creative mind partnered with the ability to find the best practical solutions and make the work happen.
• Any Nationality (Male or Female).

Good to have:

• Master’s (Preferred)
• UAE Driving License (Preferred)