JOB SUMMARY

The Digital Marketing and Communications Officer will play a key role in delivering the Millennium Forum’s Digital and Social Media strategies. This role focuses on building brand visibility online, boosting ticket sales through data-led campaigns, and driving audiences to the Millennium Forum’s website.
A major part of the role will be developing both existing and new audiences by creating innovative digital content and running targeted campaigns that highlight the Millennium Forum locally, nationally, and internationally. The post-holder will produce engaging, original, and on-brand content across a range of platforms, including our website, showcasing our productions, business and community programmes, and the important role the Millennium Forum plays in the cultural life of the North West.
We are looking for an experienced, creative, and commercially minded digital marketer who understands what’s trending, what’s converting, and how to respond quickly to opportunities. You’ll combine creativity with commercial focus to ensure campaigns deliver measurable growth in reach, engagement, and revenue.

QUALIFICATIONS / EXPERIENCE

A degree in Marketing, Digital Marketing, Communications, Media, or a related field. Plus 1 year of professional experience in digital marketing
OR
A level 4/5 qualification (e.g. HNC, HND, CIM,) plus at least 2 years’ professional experience in digital marketing

PROFESSIONAL SKILLS & EXPERIENCE

• Experience with content management systems (CMS), preferably open-source (e.g. Craft, WordPress, Drupal)
• Experience in content creation and publishing (copywriting, graphics, video)
• Proven experience in social and digital media management, including reporting and evaluation
• Track record in planning and optimising digital campaigns across paid and organic channels
• Strong project management and organisational skills
• Proficiency in using analytics tools (e.g. Google Analytics GA4, Meta Business Suite, TikTok Ads Manager)
• Evidence of commercial awareness with the ability to deliver campaigns that drive ticket sales, conversions, and ROI

TECHNICAL COMPETENCIES / KNOWLEDGE

• Up-to-date knowledge of social media platforms and trends (Facebook, Instagram, TikTok, YouTube)
• Strong skills in design and video tools (Adobe Creative Suite and/or Canva, Premiere Pro, After Effects or similar)
• Experience with paid advertising platforms (Google Ads, Meta Ads, TikTok Ads, YouTube Ads)
• Understanding of influencer campaigns and ambassador marketing
• Working knowledge of SEO and SEM strategies