EXPERIENCE AND SKILLS

Essential

• Proven experience in writing compelling content for diverse digital channels for a B2C audience, including email marketing, social media, and case studies. Strong ability to analyse campaign performance and adjust strategies based on data insights.
• Proven experience in digital marketing, particularly in B2C marketing for acquisition, engagement, and retention.
• Expertise in managing and optimising email marketing campaigns, including audience segmentation, A/B testing, and automation.
• Strong knowledge of organic social media and community management, with the ability to engage and grow a community across platforms like LinkedIn, Instagram and X.
• Experience in website optimisation, including content management and working with CRM systems (e.g., HubSpot) to manage lead generation and workflows.
• Analytical mindset with the ability to measure, track, and optimise marketing performance using tools like Google Analytics, Clarity, or similar analytics platforms.
• Ability to work collaboratively as part of a team, while also being proactive and autonomous, ensuring marketing initiatives align with business objectives and are delivered independently when needed.
• Strong written and verbal communication skills, with the ability to create compelling content that resonates with learners.
• Proactive in identifying new opportunities for engagement, community-building, and learner retention.
• Demonstrates a proactive approach to adopting and leveraging new technologies. Exhibits curiosity and is hands-on, with a particular interest in AI and its applications in digital marketing.

Desirable

• Experience in managing and mentoring junior team members or content creators.
• Familiarity with user behaviour analytics tools (e.g., Clarity) for improving learner engagement.
• Experience in creating content for high-value or specialised learning programmes, such as AI products or other emerging technologies.
• Knowledge of marketing automation platforms (e.g., HubSpot) and CRM systems to track and optimise learner journeys.
• Knowledge of performance-driven marketing, including PPC, paid social ads, digital advertising.
• Creative experience with content creation tools (e.g., Canva, Adobe Creative Suite).
• An interest in the learning and development industry.

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THE ROLE

We are seeking a skilled and proactive Digital Marketing & Content Manager to manage our direct-to-learner marketing initiatives. This role will report to the B2C Marketing Director and will work closely with our Content Marketing Executive to engage prospective learners, nurture current learners, and build lasting relationships with alumni. This position will be pivotal in driving learner acquisition, engagement, and retention across multiple digital channels, while ensuring the continued success of our programmes.
You will be responsible for managing and optimising our B2C marketing campaigns, creating engaging content, and fostering an active, vibrant learner community across platforms. Your efforts will contribute directly to meeting key business objectives, including sales growth, client retention, and pipeline development.

Responsibilities include:

• Email campaign management: Lead and execute targeted email campaigns, writing compelling and conversion-focused copy for segmented audiences, including prospective learners, current learners, and alumni. Optimise subject lines, content, and delivery timing to drive maximum engagement and conversions.
• Content marketing: Develop and implement content marketing strategies, including crafting compelling case studies, email copy, and talk tracks for online events, leveraging learner and alumni stories to enhance brand visibility and engagement.
• Social media management & community engagement: Manage and grow Corndel College London’s presence on channels including LinkedIn and Instagram, building an active community. Focus on boosting brand visibility and amplifying our share of voice through strategic content and interactions.
• Website optimisation: Ensure the Corndel College London website is up-to-date and optimised with the latest content and user-friendly workflows that support enquiries and sync into HubSpot CRM for nurture flows.
• Learner engagement & content creation: Develop and implement strategies to engage current learners and leverage their experiences to create valuable content and touchpoints for prospective learners. This includes using Business Summits (annual, in-person learner events) and other engagement opportunities (such as online events, panel discussions, and Q&A sessions) to share learner stories, enhance brand visibility, and increase learner attraction.
• Campaign analysis & optimisation: Use Google Analytics, Clarity, and other tools to track, analyse, report on, and optimise B2C campaigns, making data-driven recommendations to improve performance and ROI.
• Cross-functional collaboration: Collaborate with Marketing team and Account Management team to align marketing strategies with organisational and client goals, knowledge sharing and best practice.