JOIN OUR TEAM!

Peninsula Co-op is a Vancouver Island-based co-operative with a mission to build strong communities and to benefit its member-owners. With approximately 450 staff, Peninsula Co-op operates 17 retail fuel and convenience centres, 10 liquor stores, 3 commercial card lock and home heating outlets, and a full-sized food store. The Co-op generates approximately $300 million in annual sales and donates over $500k each year to local charities. The business is highly regarded, financially strong, and has developed a loyal member following. The Co-op remains locally owned and proudly shares profits with its 127,000 member-owners, community, and staff.

WHO WE’RE LOOKING FOR

We’re seeking a creative and organized Digital Marketing & Content Specialist with a passion for storytelling. This is a full-time, permanent, in-person position based at our Support Office (D100 – 2261 Keating X Road, Saanichton, BC, V8M 2A).

As part of our Central Operations team, you’ll play a key role in creating and managing content that strengthens our digital presence and builds loyalty across Peninsula Co-op and The Liquor Co. 1977. In this role, you will:

• Create original, on-brand content for multiple platforms — from photos, videos, and animations to captions, short-form writing, and graphics.
• Capture and edit visuals monthly at our stores, fuel sites, and community events, ensuring every touchpoint reflects our brand.
• Edit and adapt creative assets, including campaign materials, user-generated content, and motion graphics.
• Manage the day-to-day activity on our social media channels, including posts, reels, and stories.
• Lead digital community engagement by responding to comments, messages, and mentions, and identifying opportunities for influencer partnerships and local collaborations.
• Support and format weekly email campaigns, ensuring content is timely and engaging.
• Keep our websites current through WordPress updates and manage retail promotions through Google Ads.
• Track and monitor performance across platforms, prepare monthly reports highlighting top-performing content, and recommend improvements based on trends and insights.
• Assist with testing and reporting to continuously strengthen campaign results.