Digital Marketing Coordinator at Clearlink

Draper, Utah, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jun, 26

Salary

0.0

Posted On

17 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Omnichannel Strategy, Social Media Marketing, Email Marketing, Push Notifications, Messaging Platforms, Content Amplification, Video Content Strategy, GA4 Analytics, Looker, A/B Testing, Project Management, Copywriting, Digital PR Amplification, Content Calendar Management, Short-Form Video, Affiliate Marketing

Industry

Advertising Services

Description

Who We're Looking For - Digital Marketing Coordinator CableTV.com helps readers compare providers, find streaming deals, and decide what to watch tonight. The Digital Marketing Specialist – Omnichannel will lead the execution and expansion of CableTV.com’s owned-channel marketing strategy across social media, email marketing, push notifications, and emerging messaging platforms. This role is responsible for amplifying CableTV.com’s editorial content, provider partnerships, and deals across marketing channels to drive audience growth, referral traffic, and affiliate revenue. The role will also help bring the brand to life through video and social content, occasionally appearing on camera as a digital ambassador for CableTV.com while collaborating with the Marketing Manager on broader video initiatives. Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Draper, Utah office, a hybrid schedule of 2-3 days in-office is required. The Impact You Will Make Omnichannel Strategy & Execution Own and execute CableTV.com’s marketing presence across social media, email newsletters, push notifications, and emerging messaging platforms, including WhatsApp and SMS. Develop quarterly channel strategies aligned with traffic and revenue goals. Identify and test new distribution platforms, formats, and content styles to expand audience reach. Success Measure: Month-over-month growth in engagement, followers, subscribers, and affiliate-driven revenue. Content Amplification & Editorial Promotion Transform CableTV.com editorial content into engaging marketing campaigns across social, email, and push channels. Promote streaming guides, provider comparisons, deals, and Digital PR campaigns. Work closely with the Managing Editor and DPR team to ensure key stories and media coverage are amplified across marketing channels. Success Measure: Increased referral traffic and higher click-through rates on affiliate links. Video & Content Strategy Participate in short-form video initiatives across TikTok, YouTube Shorts, Instagram Reels, and similar platforms. Support development of long-form video content in partnership with the Marketing Manager. Act as a digital ambassador for the brand when needed, appearing in content that promotes CableTV.com's expertise and editorial coverage. Success Measure: Growth in video reach, engagement, and traffic driven from video platforms. Analytics & BI Pull GA4 and Looker data to create weekly dashboards, surface insights, recommend tests, and iterate. Success Measure: Actionable insights drive ≥10% YoY owned-channel session growth. Email & Push Marketing Own campaign development and execution for email newsletters and push notification campaigns. Write compelling subject lines, push titles, and promotional copy. Conduct A/B testing to improve open rates, click-through rates, and engagement. Success Measure: Increased engagement and referral traffic driven from email and push campaigns. Channel Operations & Publishing Maintain and manage the marketing content calendar across all owned channels. Schedule social content through the publishing platform (e.g., Metrical or similar) and manage campaign timing across marketing channels. Ensure marketing campaigns align with editorial priorities and promotional initiatives. Operational Expectations: Social content scheduled 30 days in advance; email campaigns scheduled a minimum of two weeks in advance. Digital PR Amplification Collaborate with the Digital PR team to extend the reach of earned media placements and editorial campaigns. Create marketing campaigns that amplify press coverage and increase visibility of CableTV.com insights and research. Campaigns, Activations & Events Support promotional initiatives including virtual giveaways, audience activations, and special marketing campaigns. Assist with occasional in-person or virtual events that help promote CableTV.com and strengthen audience engagement. Editorial Contributions Write and publish one weekly article supporting CableTV.com marketing initiatives and streaming discovery topics. Examples include what-to-watch recommendations, streaming highlights, and editorial tie-ins designed for social, email, and push distribution. What You Bring Required Qualifications Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field. Or equivalent professional experience with demonstrated ability to execute the position’s functions. Experience managing social media, email marketing, or digital marketing campaigns. Strong understanding of social media trends, video content formats, and audience engagement strategies. Strong writing and copywriting skills for marketing and editorial content. Comfortable appearing on camera and participating in video content. Strong organizational and project management skills. Preferred Experience working with digital media or affiliate content websites. Experience with social scheduling platforms, email marketing platforms, and analytics tools such as GA4. Familiarity with video editing tools and short-form video creation. Interest in entertainment, streaming platforms, and digital media trends. KPI Snapshot (first 12 months) 1. +15% owned-channel traffic to CableTV.com year-over-year (YOY) 2. +20% partner CTR from email and push versus prior year 3. Net +50k subscribers added to email list via on-site capture 4. ≥3 channel experiments launched per quarter with documented learnings Be the voice that turns streaming seekers into loyal readers—and loyal readers into revenue. Apply today and help millions decide what to watch and where to watch it. Perks That Set Us Apart 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services. 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses. 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!) 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays. 🧑‍💻 Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Draper, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements. 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more. 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses). 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all. At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too. Interviewing at Clearlink We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. Once your application is submitted, we will review it and be in touch 30-min phone call with the Recruiting Team 30-min - 1 hour interview with the Hiring Manager 30-min - 1 hour interview with a Clearlink Panel Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call. #LI-Remote #LI-AC3 Why Work For Us Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued. Clearlink Partners & Awards: Partnered with The Period Project for easy access to menstrual hygiene products. Awarded the 2022 Shatter List for breaking glass ceilings in technology. Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership. Clearlink Values (CLEAR): Create Community Learn & Grow Embrace Opportunity Act Like An Owner Respect Every Person Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.

Responsibilities

This role owns and executes the omnichannel marketing strategy across social media, email, push notifications, and emerging platforms to drive audience growth and affiliate revenue. Responsibilities include transforming editorial content into marketing campaigns, participating in video initiatives, and acting as a digital brand ambassador when necessary.