ABOUT DYNALINE

Dynaline is a Canadian owned wholesale distributor established in 1988 to serve retailers that supply Automotive Aftermarket, Hardware retail and Industrial end users.
Our vision is to support our retailers so they can help their communities thrive and grow. We establish long-term relationships with abundant growth opportunities.
We provide point-of-sale merchandising for everything we sell. Our goal is to establish a network of supporters across Canada.

WHAT YOU WILL LIKE ABOUT US.

• Your opinion matters. You will have a voice in directing our pathway to success.
• Dynamic Management Team that wants you to succeed as part of our team.
• We are more than a job; build your knowledge and expertise with us for the long term.
• Work/Life Balance

POSITION SUMMARY:

We are looking for a creative, dedicated and detail-oriented Digital Marketing Coordinator to join our dynamic team. This position requires a proactive individual who can effectively create independently and collaborate as part of a team. A solution seeker! Someone who is eager to think outside the box to problem solve. Creativity and charisma is a must as this person becomes the face and personality of Dynaline.

NICE-TO-HAVE (BONUS) SKILLS:

• Experience designing social media graphics and digital ads that align with brand guidelines.
• Ability to support the Fulfillment Team (under the CFO’s direction) with Amazon fulfillment and advertising strategies.
• Familiarity with Amazon store management, including customer engagement, pricing strategy, and new item uploads.

NOTE: THESE ARE AREAS YOU CAN GROW INTO. IF YOU DON’T HAVE EXPERIENCE YET, WE’LL HELP YOU BUILD IT.

Job Types: Full-time, Permanent
Pay: $19.50-$24.00 per hour
Expected hours: 40 per week

Benefits:

• Extended health care
• On-site parking
• RRSP match
• Store discount
• Wellness program

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person
Expected start date: 2025-07-0

Social Media Marketing

• Plan, create, and schedule content across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Develop and execute social media campaigns that highlight Dynaline’s diverse product offering, our brand personality, our incredible team, community initiatives and our dedicated customer network.
• Video Marketing: Creating and sharing videos on platforms like YouTube, or social media to showcase products, provide tutorials, or share other valuable content.
• Engage with audiences, respond to comments/messages, and grow community engagement.
• Create visually appealing content, including reels, videos, and infographics using company tools and program provided (CapCut, Canva, WordPress, Elementor, Amazon Storefront, SAP, MS365 business suite).
• Analyze performance metrics and optimize strategy based on insights.

Website Management

• Manage all aspects of website content, including planning, creation, and optimization, to ensure a seamless and engaging user experience.
• Conduct regular website audits and performance assessments to identify areas for improvement, optimize conversion funnels, and enhance user experience
• Utilize web analytics tools, such as Google Analytics, to track and analyze website performance metrics, identify trends, and make data-driven recommendations.
• Monitor website security, performance, and accessibility to ensure compliance with industry standards and best practices.
• Search Engine Optimization (SEO): Optimizing website content to improve its visibility in search engine results pages (SERPs) for relevant keywords.
• Analytics and Data Analysis: Monitoring and analyzing key performance indicators (KPIs) such as website traffic, conversion rates, email open rates, and social media engagement to measure the effectiveness of marketing efforts and make data-driven decisions.
• Provide creative suggestions for developing and executing website marketing strategies (Marketing Plan) to drive traffic, engagement, and conversions, aligning with company goals and objectives as part of the Creative Services Team.

Marketing Support & Coordination

• Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. This can include blog posts, articles, videos, infographics, and more.
• Research industry trends and audience preferences to contribute ideas for engaging content.
•  Collaborations & Giveaways: Includes partnering with other brands or creators for joint contests and promotional giveaways to engage audiences and boost visibility.
• Marketing Calendar: Maintain a shared content calendar, coordinate content requests and deadlines, track approvals, and ensure adherence to content governance processes.
• Localization & Regional Coordination: Discover unique marketing opportunities and partnerships within the community to support our dealer network to keep business within their communities.
• Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on search engines (Google Ads) or social media platforms (Facebook Ads, LinkedIn Ads) where advertisers pay a fee each time their ad is clicked.
• Webinars and Virtual Events: Hosting online events such as webinars, workshops, or virtual conferences to educate, engage, and interact with audiences.
• Ensuring all digital assets used in online marketing are up to date, clearly organized and readily accessible to the Dynaline team and customers.
• Support Business Development team with Trade Show and other customer event planning
• Assist CRO with customer related projects such as updated customer ecommerce platforms with Dynaline information.