Digital Marketing Coordinator at Eternal Optimist

Louisville, Kentucky, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

0.0

Posted On

24 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Creation, Social Media Management, Community Engagement, Email Marketing, SMS Marketing, Loyalty Programs, Copywriting, Video Editing, Brand Consistency, Metrics Tracking, Asset Management, Organizational Skills, Attention to Detail, Collaboration, Influencer Engagement

Industry

Restaurants

Description

Role Summary We’re looking for a hands-on digital marketing coordinator who will focus on developing and delivering content creation for four restaurant concepts — two full-service, upscale dining and two counter-service — each with strong local followings and distinct brand voices. You’ll plan, create, and post all social content. You’ll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept’s digital personality to drive reservations, online orders, and brand loyalty. What You’ll Do Social Media * Capture and edit daily short-form content (prep, plating, guest moments) * Publish posts and maintain content library * Manage comments and DMs; escalate as needed to the appropriate managers * Provide fast DM/comment response times * Track social metrics weekly * Maintain a content calendar across all four restaurants * Lead storytelling and partner with general managers and owners for alignment * Write captions and manage posting schedule * Manage and share highlights and event posts * Engage with local creators and influencers * Maintain brand consistency for each location Email, SMS marketing and guest journey * Build and send email campaigns for each concept * Set up basic automation * Draft clear, on-brand copy * Track basic metrics Loyalty and guest programs * Support the set-up and execution of loyalty programs * Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels * Keeps guest lists, segments and offers organized * Use the metrics within the programs to build guest journeys Job Requirements * 2+ years of digital marketing experience in hospitality or consumer brands * Proficient in mobile editing * Attention to detail in spelling and grammar * Organized with asset management and posting schedules * Comfortable working evenings/weekends * Working full-time, on-site in the restaurants

Responsibilities

The Digital Marketing Coordinator will develop and deliver content for four distinct restaurant concepts, focusing on social media and community engagement. Responsibilities include capturing and editing content, managing social media interactions, and supporting email and loyalty marketing efforts.