ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.
Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values - Raise the Bar, Thrive Together, Embrace Differences - in all that we do.
Diversity, equity, and inclusion are an integral part of our firm’s core values. We are always striving to build a more equitable, engaging and rewarding workplace by attracting and retaining talented people from a diverse range of backgrounds, cultures and experiences. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.
Our diverse group of legal professionals, law students, law clerks, paralegals, legal administrative assistants and business services team members work together, and are respected and valued for their individual contributions.

WEBSITE CONTENT & ENHANCEMENT

• Publish and update content in Sitecore XM Cloud CMS, ensuring accuracy, accessibility, and alignment with brand guidelines, while continuously seeking improvement opportunities to the content or layout to optimize the user experience.
• Proactively support website enhancements to improve navigation, usability, and conversion performance.
• Contribute ideas for new content, features, and functionality to strengthen the firm’s online presence, while managing effective and timely delivery.
• Receive and action web-related requests, proactively communicating with stakeholders to ensure the requirements are clear and delivery meets and exceeds expectations.

QUALIFICATIONS

• 2-3 years of experience in a digital marketing role, including web content management, SEO, campaign support and digital marketing; B2B, B2C or agency experience considered.
• Post-secondary degree in marketing, communications or a related field of study; completion of a digital marketing program or AI focused certification preferred.
• Understanding of best practices in website and email marketing design.
• Strong ability to manage timelines, stakeholders, and collaborate and communicate efficiently across distributed teams.
• Exceptional attention to detail, in addition to written, verbal communication and interpersonal skills.
• Effective project management with the ability to multi-task and adapt to changing priorities to deliver exceptional work in a fast-paced and deadline-driven environment.
• Ability to communicate effectively with other firm members, with the aptitude to take care of internal clients’ needs in a professional and courteous manner.
• Experience implementing SEO best practices and using tools such as SEMrush, Screaming Frog, Google Search Console and Yoast.
• Working knowledge of HTML, understanding of CSS, ideally familiar with Dreamweaver, proficient with Photoshop and familiar with the Adobe Creative Suite.
• High level of competency with at least one content management system such as Sitecore, Wordpress, Adobe or other (i.e. proprietary and/or open source).
• Familiarity with personalization and localization strategies for multi-region digital campaigns.
• Familiarity with work/project management platforms such as Wrike or Asana.
• High proficiency with Microsoft Office suite (Word, Excel, Power Point, etc.); comfortable generating reports on analytics using Excel; ability to analyze raw data, compile and track analytics to surface insights and drive agile improvements.
  Gowling WLG employees benefit from a hybrid work environment.
  Gowling WLG is dedicated to building a diverse and inclusive workplace. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.
  While we appreciate all applications received, only those candidates selected for an interview will be contacted.