digital marketing coordinator at imogene + willie

Nashville, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Sep, 26

Salary

0.0

Posted On

12 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Campaign Management, Meta Ads, Google Ads, A/B Testing, E-commerce Management, Market Research, PR Coordination, Customer Segmentation, Digital Strategy

Industry

Retail

Description

We are hiring a Digital Marketing Coordinator to support the end-to-end execution of our brand's digital marketing efforts across owned, paid, and emerging channels. This role full-time, reports to our Digital Marketing Director at our Nashville-based Creative Studios. Key responsibilities Maintain email marketing: streamline assembling, testing, and scheduling of 3+ weekly campaigns + continuous automated flows. Oversee the digital marketing campaign calendar: taking minutes of monthly marketing meetings, noting calendar changes, and alerting all relevant parties to rearrangements of campaign dates. Assist with the operation, optimization, and reporting for paid efforts in Meta: assembling and altering visual assets, pulling and approving copy, and adjusting creative for each relevant placement. Maintain and refine the Google Ads library: a/b testing sitelinks, product shopping strategies, and keywords. Exploration into related marketing mediums: Pinterest, TikTok, Reddit, etc. Coordinate with outside PR Agencies on product launches and sample requests Coordinate with the digital experience team on creation and ongoing hygiene of customer segments. Provide ongoing research and development for marketing strategies: perpetual exploration on potential improvements & opportunities. Coordination and oversight of e-commerce listings and experience. Role qualifications Collaborative working style, with a willingness to discuss and adapt given feedback. Highly detail-oriented, with the ability to see the big picture An inspiring team player with a steadfast work ethic who thrives in a fast-paced environment and can juggle multiple projects concurrently. Have a bachelor’s degree or equivalent combination of education and experience. At least 2 years of experience in digital marketing / e-commerce. Who We Are: imogene + willie was founded in 2009 with a dedication to high-quality, handcrafted denim. For over 15 years, the brand has remained committed to always producing in the USA, prioritizing community and authentic storytelling. Made with love, made to last. We offer: A fast-paced, energetic, creative environment with passionate people who care a great deal about what we make and how Competitive pay and benefits (Medical, Dental, Vision, and paid time off, just to name a few) Generous retirement contributions: employer matched 401k Generous product discounts Disclaimer: by applying for this position, you are consenting to background checks and employment verification. Equal Opportunity Employer: imogene + willie is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, age, national origin, disability, or veteran status.

Responsibilities

The role involves executing end-to-end digital marketing efforts across email, paid social, and search channels. Responsibilities include managing the campaign calendar, optimizing Meta and Google Ads, and coordinating with PR agencies and e-commerce teams.