Full job description

Index Berry Real Estate is looking for a creative, proactive, and results-driven Digital Marketing Coordinator who is passionate about Dubai’s real estate market.

The ideal candidate will be responsible for managing the company’s social media platforms, planning and executing digital marketing campaigns, and running Meta Ads to generate quality leads for the sales team.

We are looking for someone who understands the digital landscape, stays updated on Dubai’s property market, and can turn engaging content and targeted advertising into measurable business results.

Key Responsibilities

• Manage and grow the company’s social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
• Plan and execute social media content calendars aligned with the company’s marketing objectives.
• Set up, manage, and optimise Meta Ads campaigns to generate quality real estate leads.
• Monitor campaign performance, analyse key metrics, and optimise campaigns to improve lead quality and cost per lead.
• Create engaging content around Dubai real estate, including new property launches, off-plan projects, market trends, investment opportunities, and property listings.
• Creation of reels, stories, carousels, and other social media creatives.
• Track leads, prepare campaign performance reports, and provide insights for improving marketing results.
• Stay updated on Dubai real estate trends, developer launches, competitor activities, and digital marketing best practices.
• Support digital marketing initiatives to improve brand awareness, audience engagement, and lead conversion.

Requirements

• Proven experience in digital marketing, preferably within the Dubai real estate industry.
• Hands-on experience managing Meta Ads campaigns, including Facebook and Instagram lead generation campaigns.
• Good understanding of audience targeting, campaign optimisation, retargeting, and performance analytics.
• Experience managing social media accounts and developing content strategies.
• Strong understanding of Instagram reels, stories, social media trends, and engaging content formats.
• Passionate about Dubai real estate, property investment, and the UAE property market.
• Creative mindset with a data-driven approach to marketing.
• Good communication, coordination, and organisational skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Familiarity with Canva, Meta Business Suite, and Google Analytics is an advantage
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