Digital Marketing Coordinator at Max Mara Fashion Group

Reggio Emilia, Emilia-Romagna, Italy -

Full Time

Start Date

Immediate

Expiry Date

08 Jun, 26

Salary

0.0

Posted On

10 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Brand Partnership, Performance Marketing, SEO, Direct Marketing, Project Coordination, Business Development, Benchmarking, Stakeholder Management, Relationship Management, Strategy Development, Communication, Presentation, Negotiation

Industry

Retail Apparel and Fashion

Description

Job Description The Digital Marketing Coordinator (Region and Brand Partnership ) is responsible for coordinating and monitoring the activities outlined in the Brand Marketing Calendar to promote the digital projects of brands. This role drives the dissemination of digital initiatives, facilitates market entry in foreign regions, and manages relationships with brand partners, ensuring alignment with brand marketing strategies and sustainable business growth. The Coordinator reports directly to the Omnichannel Digital Marketing Manager. Key Responsibilities Digital Coordination and Execution Coordinate and monitor activities within the Brand Marketing Calendar to support the launch and diffusion of the brands' digital projects. Manage all aspects of digital marketing (including Performance Marketing, SEO, and Direct Marketing) to facilitate the go-to-market strategy in foreign markets and with brand partners. Facilitate the adoption of appropriate tools for market development (e.g., web hooks), focusing on the scalability of selected or existing features/tools and creative assets used by Brand Digital Marketing teams. Business Development and Analysis Support the business in the growth of consolidated and new markets through the coordination of digital projects. Monitor business trends, conduct benchmarking, and analyze competition to identify growth opportunities. Provide a comprehensive overview of business performance on a quarterly and seasonal basis in conjunction with internal stakeholders. Supervise business performance, summarize its status, identify any opportunities and/or threats, and organize regular meetings with online business managers. Partnership and Stakeholder Management Manage and cultivate relationships with regions and brand partners around the digital activities (Marketplaces, E-tailers, E-concessions). Maintain alignment with the Brand Digital Marketing teams and internal stakeholders to identify new business growth opportunities. Support the regions in defining a sustainable business strategy starting from digital marketing activations Maintain relationships with brand partners and key media partners, developing synergistic strategies that align with the Brand Marketing Calendar and the Brand Digital Marketing teams. Qualifications Proven experience (3-5 years) in Digital Marketing, international Management, preferably within the fashion or luxury retail sector. Strong understanding of key digital marketing areas such as Performance Marketing, SEO, and Direct Marketing. Excellent project coordination skills. Demonstrated ability to manage complex relationships with international regions and external brand partners. Strong analytical skills with the ability to monitor business performance, conduct benchmarking, and identify trends. Ability to support business strategy development. Excellent communication, presentation, and negotiation skills. Fluency in English (required) and other languages (a plus).

Responsibilities

The coordinator is responsible for executing and monitoring activities from the Brand Marketing Calendar to promote digital projects, managing aspects of digital marketing like Performance Marketing and SEO for foreign market entry. This role also involves cultivating relationships with regions and brand partners to ensure alignment with brand marketing strategies and support business growth.