SKILLS AND EXPERIENCE:

• 4 years’ experience in a previous digital marketing role or similar
• Knowledge of a wide range of digital marketing techniques and concepts within social media, emailing marketing and digital campaign implementation
• Excellent organisation and time management skills
• Excellent written and communication skills (digital specific)
• Ability to adapt content to support multiple audiences (B2B and B2C) and platforms.
• Experience with managing social campaigns from start to finish on Facebook, X, LinkedIn, Instagram and TikTok.
• Confident, reliable, hardworking individual
• Able to work independently and as part of a team
• Extensive knowledge of Hootsuite or similar social media scheduling program.
• Competent in Adobe Suite and Canva
• Proven experience in creating Instagram Reels
• Experience working with brand guidelines to maintain a high standard within brand messaging across all digital activity
• Experience in using email building software
• Understanding of SEO keywords and Digital Marketing or CIM qualification is advantageous

• Designing and creating digital content for social media
• Managing and implementing marketing photography library
• Creating artwork using Adobe Suite, planning and creating Instagram Reels / TikTok videos
• Assisting in creating and developing digital marketing plans and defining campaign schedules in line with product launches
• Maintaining and developing multiple social media channels for both lead-generation and branding purposes
• Researching & coming up with topic ideas, coordinating and booking slots for our active YouTube channel
• Assisting with all digital marketing budgets, track campaign results and suggest improvements for future campaigns
• Planning and running competitions across social channels
• Event implementation from a digital POV
• Supporting, creating and implementing PPC campaigns
• Monitoring and analysing campaign performance with support from Senior Digital Marketing Executive
• Supporting Senior Digital Marketing Executive with execution of influencer program
• Assisting with protecting the brand reputation through social monitoring
• Creating E-shots for 3rd party bookings, liaising with 3rd party suppliers to book and supply content
• Monitoring analytics of email performance with feedback on future developments
• Supporting email communications and development of in-house email marketing Website content monitoring, liaising with design team and SEO analyst
• Uploading of supporting marketing material to company portals
• Supporting with the creation and research of 3rd party website advertising
• Collaborating with Offline Marketing/Communications team to research, develop and implement marketing campaigns
• Implementing digital outreach campaigns across email and social media platforms.
• Align digital activity with event or press activity
• Liaise with Technical & Technical Engagement department to ensure digital campaigns align with business objectives
• Following up deliverables for any agreed partnerships or competitions
• Assisting with research opportunities to support digital activity
• Following existing company processes, providing valuable feedback and insights
• Tracking and updating tasks with our project management system
• Working closely with Senior Digital Marketing Executive to constructively review and develop digital marketing processes
• Contributing to monthly digital reporting procedure including but not limited gathering stats and adding own analysis to support with future learnings
• Maintaining accurate records and project management across multiple digital platforms
• Acting as a brand guardian ensuring digital materials are consistent in tone of voice, messaging and visual identity