ABOUT US:
Site 20/20 is a dynamic and growing company that provides marketing services for several innovative businesses in the traffic control technology sector. We are at the forefront of revolutionizing the construction industry with cutting-edge solutions like the Guardian SmartFlagger. We work with over traffic control companies across North America, helping them enhance safety and efficiency on road construction sites. We offer a fast-paced, collaborative, and challenging environment where you can grow your skills and make a real impact with a young, ambitious company.
JOB OVERVIEW:
We are seeking a talented and versatile Digital Marketing Coordinator to join our marketing team. In this role, you will be responsible for supporting various aspects of digital marketing across multiple brands and geographies. You will focus on areas such as PPC, paid social, SEO, email marketing, and analytics. Your work will help drive lead generation, build brand awareness, and support our sales goals.
Responsibilities:
- Support the execution of digital marketing campaigns across multiple brands and geographies with a focus on paid social, PPC, SEO, programmatic, and email marketing.
- Assist in near- to long-term paid marketing strategy.
- Monitor website traffic, search results, and conversion rates using analytics tools.
- Assist in developing and implementing SEO strategies, including keyword research and link-building.
- Support email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Collaborate with the marketing team to develop marketing materials and collateral.
- Track and report on digital marketing metrics and provide insights for optimization.
- Stay updated on industry trends and explore new digital marketing opportunities.
- Create and optimize content for various digital platforms, including blog posts, social media, and email newsletters.
- Provide general marketing support as needed.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field (or equivalent experience).
- 1+ years of experience in digital marketing, with a focus on paid social, SEO, email marketing, and social media.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, HubSpot, and email marketing platforms.
- Strong understanding of SEO principles, PPC, paid social media marketing, and programmatic marketing.
- Excellent written and verbal communication skills.
- Strong analytical and creative thinking abilities.
- Attention to detail and accuracy.
- Self-motivated with the ability to work independently and as part of a team.
- Basic knowledge of graphic design tools is a plus.
Salary:
- $45,000 - $55,000 per year (depending on experience).
Job Type: Full-time
Pay: $45,000.00-$55,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care
Ability to commute/relocate:
- Dartmouth, NS B3B 1J3: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Are you proficient in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, and email marketing platforms?
- Do you have a strong understanding of SEO principles, PPC, paid social media marketing, and programmatic marketing?
- Were you referred by a current employee? If so, what is their name?
Education:
- Bachelor’s Degree (preferred)
Experience:
- Digital marketing: 1 year (required)
- Paid social, SEO, email marketing or social media: 1 year (required)
- Graphic design: 1 year (preferred)
Work Location: In perso
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