ABOUT US:

The Handmade Heifer is a luxury lifestyle brand specializing in high-end, handmade minky blankets and exclusive textile designs. Known for our exceptional craftsmanship, trendsetting styles, and unparalleled comfort, we cater to a sophisticated clientele who value elegance, exclusivity, and innovation.
We’re seeking a highly skilled, creative, and driven Digital Marketing Professional to join our team full-time. This is a key role in shaping our brand’s visual identity, growing our online presence, and driving customer engagement and sales.

QUALIFICATIONS:

• Proven experience in digital marketing with a strong portfolio of work.
• Proficiency in ad management tools (Facebook Ads Manager, Google Ads, etc.) and analytics platforms.
• Strong skills in photo and video editing (Adobe Creative Suite, Canva, or similar).
• Excellent organizational and project management abilities.
• Creative vision with a keen eye for aesthetics and brand consistency.
• Ability to work independently and collaboratively in a fast-paced, entrepreneurial environment.
• Experience coordinating shoots and managing marketing budgets is a plus.

KEY RESPONSIBILITIES:

• Content Creation & Management – Curate and oversee photo and video shoots that align with our luxury brand aesthetic.
• Creative Direction – Select themes, styles, venues, and models for campaigns that embody our brand’s personality.
• Editing & Production – Edit images and videos for ads, social media, website, and promotional materials.
• Advertising Strategy – Plan and execute digital marketing campaigns across all major media platforms (Facebook, Instagram, TikTok, Pinterest, Google, etc.) with a focus on ROI.
• Campaign Planning – Strategically plan ad schedules for upcoming launches, seasonal promotions, and special events.
• Research & Innovation – Identify and implement fresh marketing opportunities, trends, and growth channels.
• Vendor & Talent Coordination – Source and secure venues, hire models, and manage outside professionals such as videographers and editors when needed.
• Performance Analysis – Track, report, and analyze campaign results to optimize marketing effectiveness.

WHY THIS ROLE IS UNIQUE

This is not a cookie-cutter marketing role. Its an opportunity to build and lead creative strategy for one of the most exclusive blanket brands in the country. You will have full ownership of ad strategy, creative direction, and campaign planning, with the autonomy to bring bold, fresh ideas to life.
We believe in rewarding both results and innovation. As our brand continues to grow, there will be opportunities for performance-based bonuses and expanded leadership responsibilities.