Digital Marketing Creative Manager at Sony Music Global Job Board

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

0.0

Posted On

09 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Strategy, Content Strategy, Digital Marketing, Storytelling, Social Media Management, Campaign Development, Artist Branding, Digital Analytics, Project Management, Creative Direction, Stakeholder Collaboration, Performance Optimization

Industry

Musicians

Description

The Digital Marketing Creative Manager is responsible for leading the creative direction and execution of digital campaigns for artists and releases. This role blends creative storytelling, content strategy, and digital marketing execution to grow audience engagement, streaming performance, and brand presence across platforms. What you'll do Creative Strategy & Campaign Development Develop and lead creative concepts for artist campaigns, including single/album launches Translate artist DNA into compelling digital narratives Collaborate with A&R, brand, and marketing teams to align campaign vision Content Creation & Direction Oversee creation of digital assets: short-form videos, visuals, motion graphics, and social content Direct photoshoots, video shoots, and creative production Ensure all content aligns with artist branding and label standards Digital Platform Management Plan and execute campaigns across platforms such as Instagram, TikTok, YouTube, and Spotify Optimize content formats and posting strategies per platform Monitor trends and adapt strategies to maximize reach and engagement Artist Branding & Storytelling Shape and maintain consistent artist branding across all digital touchpoints Build long-term audience connection through storytelling and content series Guide artists on personal content and social media presence Work closely with A&R, Commercial, Marketing teams, and artists to align platform strategies with artist development and release campaigns. Performance & Optimization Analyze campaign performance using digital analytics tools Track KPIs such as engagement rate, follower growth, and streaming uplift Optimize campaigns based on data insights and audience behavior Team & Stakeholder Collaboration Manage internal creative teams and external agencies Work closely with media buying, PR, and partnerships teams Coordinate timelines and deliverables across multiple projects Who you are 5–8 years in digital marketing, creative, or content roles (Agencies, music/entertainment preferred) Proven experience managing creative campaigns and teams (non-conventional Marketing) Strong creative vision and storytelling ability Deep understanding of social media trends and algorithms Analytical mindset with ability to interpret campaign data Passion for music and pop culture Highly collaborative and adaptable Strong project management and communication skills What we give you You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey A modern office environment designed to foster productivity, creativity, and teamwork We invest in your professional growth & development An excellent range of benefits, like private medical cover, life assurance, etc. Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Responsibilities

Lead the creative direction and execution of digital campaigns to grow artist engagement and streaming performance. Oversee the production of digital assets and manage artist branding across platforms like TikTok, Instagram, and Spotify.