DIGITAL MARKETING DESIGNER

Kelowna, BC or Remote
Do you see websites as living, breathing brand stories? Does optimizing user journeys through smart, beautiful design get you excited? Do you love a frictionless sales click-through? Are you a master of design and storefront architecture? If so, we want to talk!

THE OPPORTUNITY:

We’re looking for a versatile and performance-driven Digital Experience Designer to join our Marketing team and bring the Pela and Lomi brands to life across our digital storefronts. This role is ideal for someone with a sharp eye for design, a deep understanding of ecommerce best practices, and a strong grasp of how to connect brand storytelling with business performance.
About 80% of your time will be spent designing for our website, including category landing pages, homepage banners, new landing pages, updating PDPs, and creative assets to support seasonal campaigns and product launches. The remaining 20% will focus on supporting ad creative and email design, aligning visual narratives across channels.

• Design and maintain key site elements such as homepage banners, product/category landing pages, and seasonal campaign hubs
• Collaborate with growth, content, and product marketing teams to create new landing pages that support launches, promotions, and evergreen initiatives
• Own the design execution for onsite storytelling—using visuals to communicate benefits, product features, and brand values in a high-converting way
• Proactively identify new creative opportunities to improve site performance (conversion, AOV, engagement)
• Ensure responsive, mobile-first design best practices across all web experiences
• Build cohesive onsite experiences aligned with brand guidelines and campaign objectives
• Leverage emerging tools (including AI) to experiment, streamline workflows, and increase creative output
• Design email templates and modules that support campaign performance and brand consistency
• Create ad visuals (static and lightweight motion) that communicate clear value propositions and drive engagement
• Work cross-functionally with performance and lifecycle teams to align on messaging, target audiences, and creative goals