REQUIRED SKILLS & EXPERIENCE

• Digital Marketing Expertise
• Proven experience in digital marketing, with knowledge of SEO, SEM, content marketing, social media, and digital advertising.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience managing external partners, including agencies and suppliers.
• Familiarity with email marketing platforms, social media tools, and website analytics (e.g., Google Analytics, Klaviyo).
• Experience with B2B customer engagement strategies.
• Technical & Creative Skills
• Proficiency in video production tools such as Adobe Premiere Pro, Adobe Suite, or equivalent.
• Strong project management skills, with the ability to manage multiple tasks simultaneously.
• Knowledge of e-commerce platforms (Magento 2 is an advantage).
• Soft Skills
• Self-motivated, organized, and able to work independently.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to work under tight deadlines.

QUALIFICATIONS

• CIM / IDM or equivalent marketing qualification.
• 3+ years of experience in digital marketing, preferably within the e-commerce sector.

ROLE OVERVIEW

We are looking for a Digital Marketing & E-commerce Manager to drive online revenue growth, enhance our digital presence, and optimize marketing strategies for lead generation. This role requires expertise in digital marketing, SEO, content creation, and e-commerce management. The ideal candidate will be data-driven, creative, and capable of executing high-impact campaigns across multiple digital channels.

KEY RESPONSIBILITIES

• Revenue Growth & Online Presence
• Develop and implement digital strategies to drive online sales and brand visibility.
• Create and manage engaging content, including SEO-friendly blog articles, videos, and website updates.
• Optimize product listings and search engine rankings for improved discoverability.
• Campaign Management & Performance Analysis
• Plan, execute, and manage digital marketing campaigns across multiple platforms.
• Develop budgets, timelines, and project plans to ensure timely and effective campaign execution.
• Monitor and analyse campaign performance, providing data-driven recommendations for improvement.
• Generate weekly performance reports with insights and strategies for increased lead generation.
• Website & Digital Assets Management
• Collaborate with internal teams to develop landing pages, improve website functionality, and enhance the user experience.
• Design and optimize email templates and marketing materials for campaigns
• Manage relationships with external partners, including agencies, suppliers, and technology providers.
• Utilise website analytics tools to track customer trends, buying patterns, and behaviour.