TO ACHIEVE OUR AMBITION, WE ARE LOOKING FOR COLLEAGUES WHO ARE READY TO BE THE CHANGE. COME, JOIN US ON THIS JOURNEY!

British American Tobacco has an exciting opportunity for a Digital Marketing & eCommerce Manager in London, UK.
We are looking for a data-driven, creative and results-oriented Digital Marketing & eCommerce Manager to lead and execute Digital Marketing & Commerce initiatives across Omnichannel. This role is crucial for driving Brand awareness, consumer acquisition, sales growth, user engagement, and consumer retentions through omnichannel platforms – effectively and efficiently. This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED

• Good commercial acumen sense to link deployment enablement with business delivery.
• Strong working knowledge of audience targeting, segmentation and personalization across Digital touchpoints (e.g. CRM paid media, etc).
• Savvy presentation skills. Skilled in taking complex details and converting them into a clear and engaging narrative to articulate to all stakeholders, internal and external.
• Strong project management and organization skills to manage multiple campaigns, projects, and data points simultaneously without overlooking critical details. Comfortable with planning, prioritizing, executing and optimizing.
• Consumer focus coupled with empathy. Have deep understanding of consumer needs and committed to providing best experience and excellent service.
• A well-rounded and high energy team player, experienced in flexing style accordingly to business scenarios and people seniority. Not one to shy away from engaging with relevant stakeholders to influence, discuss and align on business topics to drive progression and resolution.
• Excellent communicator in English, both verbal and written. Well versed in business & data storytelling.
• Analytical thinker and innovative problem solver. When in face with a challenge, proactively come with alternative solutions to overcome issues/ problems.
• Have good working knowledge of all of the below:
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• Media Brand Safety: IAS, DoubleVerify

• Digital MarTech stack, such as AEM, Magento, Shopify+, etc.
• Social Media Management: HootSuit, TalkWalker, Instagram
• CRM & Consumer Care MarTech stack, such as CRM: SFMC and SFSC.
• Surveys: Qualtrics, Medallia, etc.
• Ratings & Reviews: Trust Pilot, BazaarVoice, etc.
• Highly proficient in Microsoft PowerPoint, Excel and Word.

EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED

• University degree. Preferably, major in Digital Marketing and eCommerce.
• Preferably, have certifications in the tools mentioned above.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.