JOIN OUR TEAM AND MAKE A DIFFERENCE IN HIGHER EDUCATION!

At the System Administration office at the University of Colorado, we are dedicated to building a workplace where everyone feels valued, supported, and empowered to thrive. Our office is committed to fostering a culture where employees find community, a sense of belonging, and the opportunity to contribute meaningfully to our mission and purpose.
By joining our team, you’ll have a direct impact on shaping the future of higher education. In addition to the Office of the Board of Regents, the University of Colorado’s system administration includes 19 units that provide essential services to CU’s campuses in Aurora, Boulder, Colorado Springs, and Denver, as well as the Office of the President. While not a part of any one campus, we are proud to serve in the centralized office for the University system. Together, we ensure CU continues to deliver outstanding education, groundbreaking research, and valuable service to our communities.
We believe in creating an environment where the unique experiences and perspectives of everyone are embraced, enriching the work we do and the strategic outcomes we pursue. If you’re passionate about making a difference, contributing to a dynamic team, and supporting a mission that matters, we encourage you to apply and be part of our journey. Learn more about CU System Administration.

POSITION SUMMARY:

The CU System Office of Advancement provides excellent customer service, strategy, expertise, and efficiency to our partners on CU’s campuses and at the University of Colorado Foundation. We support CU’s fundraising and engagement goals through advancement operations that include constituent research and development, data management, business intelligence, technical architecture, annual giving, planned giving, gift administration, marketing and communications, IT, budget and finance, and more. We believe that a healthy office culture is foundational to our success. We create this by bringing together a diverse team of colleagues and infusing our core values—Work Together, Think Big, Be Good and Have Fun—into our work every day.
The Digital Marketing & Engagement Administrator designs and deploys email marketing campaigns using Salesforce and Marketing Cloud to help fulfill the University of Colorado’s fundraising and engagement goals. It will also help the university prepare for the forthcoming integration of a Marketing Cloud Salesforce org with a donor fundraising Salesforce org.
Primary duties include creating email marketing campaigns, designing journeys and automated workflows, helping stakeholders develop more sophisticated email marketing campaigns, developing data analyses of campaign effectiveness, and designing and evaluating tests of user interaction. Alongside other colleagues, this role will also contribute to the integration of two Salesforce orgs: (1) eComm, which uses Marketing Cloud and Cvent, and (2) Ascend, which is CU’s donor and fundraising CRM. This integration will considerably expand CU’s ability to engage its constituents and build more meaningful relationships between the university and its donors who give passionately to support it.

PREFERRED QUALIFICATIONS:

• Advanced degree from an accredited institution of higher education.
• Five (5) years’ professional experience as indicated above.
• Experience in the following:
• Artificial intelligence toolsets in marketing contexts
• Contributing to a multi-org integration within Marketing Cloud
• Marketing Cloud certifications, including Marketing Cloud Email Specialist and Marketing Cloud Administrator
• AMPScript

KNOWLEDGE, SKILLS, AND ABILITIES:

Technical Proficiency

• Proficient with Salesforce and Marketing Cloud, including Email Studio, Journey Builder, Content Builder, Automation Studio, Einstein, and Marketing Cloud Connect.
• Strong understanding of CRM systems, data models, and integration with Salesforce and Marketing Cloud, especially in the context of multi-org environments.
• Familiarity with Cvent and its integration with Salesforce for event and constituent engagement.
• Proficiency in HTML for email customization.
• Familiarity with AMPscript and SQL or technical capability for learning them.
• Knowledge of CAN-SPAM, GDPR, and data privacy and ability to communicate and enforce applicable processes with users in a decentralized structure.
• Solid understanding of and skill using Microsoft Office applications.

Strategic Thinking & Innovation

• An operational mindset, focused on supporting the team with post-integration tasks and identifying opportunities for process improvements.
• Ability to adopt and implement relevant artificial intelligence tools (including but not limited to Einstein) to bolster fundraising marketing work.
• Ability to analyze campaign data and metrics to identify trends, insights, and opportunities for optimization.
• Experience in presenting reports that translate complex data into actionable strategies and innovations.
• Strong organizational skills and abilities: project management, time-management, and problem-solving.

Collaboration & Communication

• Strong written and verbal communication skills, with the proven ability to convey technical information to non-technical stakeholders.
• Demonstrated ability to work collaboratively across departments, aligning efforts with broader institutional goals.
• Experience in developing training and knowledge-sharing initiatives to foster collaboration and skill development.
• Ability to build and maintain positive relationships with colleagues, fundraisers, executives, peers, donors, and academic leaders.
• Strong interpersonal skills and abilities: communication, listening, partnership, leadership, collaboration, visibility, integrity, and open-mindedness.
• Ability to work independently and collaboratively, manage concurrent tasks and responsibilities, and change focus quickly as priorities shift.

Adaptability & Continuous Learning

• Willingness to stay updated with Salesforce and Marketing Cloud innovations and industry best practices, particularly in preparation for the Salesforce org integration.
• Ability to quickly adapt to new technologies, processes, and priorities, particularly in a multi-org Salesforce environment.

DUTIES & RESPONSIBILITIES:

Campaign Development, Management, & Analysis

• Design, build, and execute email marketing campaigns using Salesforce and Marketing Cloud to help fulfill CU’s fundraising and engagement goals.
• Develop and manage automated workflows using Journey Builder and other functionality to help CU nurture relationships with donors, alumni, patients, and other constituents.
• Create dynamic audience segments using filtered data extensions, Automation Studio queries, and Salesforce reports.
• Support the implementation and use of Salesforce and Marketing Cloud functionality to enhance existing fundraising and engagement marketing campaigns.
• Research and develop methods for testing user interaction, like A/B testing and other experiences.
• Assist in creating data reports and visualizations to evaluate the effectiveness of marketing campaigns and provide input for future improvements. Apply UI/UX knowledge to create engaging and pleasing communications that resonate with recipients and drive them to a call to action.
• Ensure alignment with university branding guidelines.

Technical Development, Innovation, & Continuous Learning

• Assist in optimizing existing Salesforce and Marketing Cloud applications to support effective campaign execution and improve constituent engagement.
• Work with technical teams to support and maintain current capabilities while preparing for new system features. Participate in continuous learning initiatives by supporting the adoption of new technical tools and approaches, including basic applications of artificial intelligence. Contribute to improving data-driven constituent segmentation and engagement.
• Help manage and optimize data within Salesforce and Marketing Cloud, ensuring data integrity and accuracy.
• Support testing, documentation, and maintenance of marketing applications and tools, including developing new processes, identifying and solving issues, and creating technical and user support documentation.

Salesforce Org Integration

• Assist in preparing for the integration of the Marketing Cloud Salesforce org that is used for email/event communications with the Ascend Salesforce org that is used for fundraising and donor data.
• Assist in evaluating existing processes to address stakeholder needs and provide support for implementing updates as directed to prepare for integration opportunities.
• Provide support for integration tasks to help the team maintain consistent email engagement services and constituent marketing strategies.
• Collaborate with colleagues to assist in implementing a multi-org architecture within Marketing Cloud and support data and technical architecture tasks as needed. Support the refinement of data models and structures that enable better constituent insights.

Stakeholder Collaboration & Support

• Work with stakeholders to support alignment with established university goals and strategies. Create training initiatives, such as “lunch & learn” Zoom sessions, to spark ideas and educate stakeholders across the university.
• Provide excellent customer service and day-to-day support to stakeholders who request Digital Marketing assistance to design, build, and execute email communication campaigns – often in partnership with CU’s University Information Services (UIS) team.
• Help regularly refine the Digital Marketing team’s service catalog to accurately communicate the services the team provides to university stakeholders. Participate in refinement of the structure and direction of the Digital Marketing team to ensure alignment with strategic goals.

PLEASE ENSURE YOUR RESUME INCLUDES ANY AND ALL RELEVANT EXPERIENCE TO BE ACCURATELY ASSESSED AGAINST THESE QUALIFICATIONS. YOU MUST MEET ALL MINIMUM REQUIREMENTS LISTED AT THE TIME OF APPLICATION TO BE CONSIDERED FOR THIS ROLE.

• Bachelor’s degree from an accredited institution of higher education or equivalent experience (education requirement may be substituted by professional experience on a year for year basis).
• Three (3) years’ experience using Salesforce and Marketing Cloud to design, build, and execute email marketing campaigns with experience in Email Studio, Journey Builder, Content Builder, Automation Studio, and Einstein.
• Experience in the following: