Job Description

Roles & Responsibilities

We are looking for a hands-on Digital Marketing Executive to setup campaigns across multiple channels, publish SEO content, and keep reporting on track across international markets for Afnan. The ideal candidate is hands-on, analytical, and experienced in managing campaigns across paid social and search platforms. Reporting directly to the Performance Marketing Manager. Around 2 to 3 years of practical experience in ecommerce is what we are looking for.

Paid Social (Meta · Google . TikTok · Snapchat)

• Set up ad campaigns across Meta, Google, TikTok, and Snapchat - including ad sets, audience targeting, creative uploads, placements, and scheduling as briefed by the manager
• Manage campaigns across all assigned markets (UAE, KSA, Pakistan, India, USA, UK, EU) ensuring each is live on timely manner, correctly structured, and aligned with the brief
• Monitor daily campaign spend and flag any issues on creative fatigue, or ad disapprovals to the manager without delay
• Apply ongoing campaign changes as directed by manager - budget adjustments, bid updates, audience refinements, creative swaps
• Conduct regular quality checks on live campaigns to ensure correct tracking UTM parameters, landing page links, and audience exclusions are in place

Search Ads (Google Ads)

• Setup Search, Shopping, and Performance Max campaigns with correct keyword, match types, ad copy as briefed
• Ensure all campaigns are correctly mapped to the right Shopify storefront with proper UTM parameters
• Monitor campaign health daily - track impression share, Quality Scores, CPC trends, and conversion rates, flagging any significant anomalies to the manager
• Execute Search Term Report reviews regularly to identify irrelevant queries, add negatives, and surface new keyword opportunities for the manager to review
• Apply campaign optimizations as directed without delay

SEO - Content Writing & Maintenance

• Write and upload meta titles and descriptions for product and collection pages per keyword guidelines
• Publish on-page content - descriptions, product copy, footer content in Shopify
• Carry out basic on-page fixes: internal links, heading structure, alt text, redirects as directed
• Flag technical issues noticed during content work (broken links, indexing errors) to the manager
• Support AI-driven and content-led SEO initiatives to build long-term organic growth

Email Marketing & CRM

• Assist in setting up and scheduling email and push notification campaigns including audience selection, content upload, and send-time configuration as briefed
• Pull CRM campaign performance reports covering open rates, click-through rates, unsubscribe rates, and revenue attributed, and format them into the standard reporting template
• Assist in maintaining clean and updated audience segments - applying filters by purchase behaviour, market, language, and engagement level as directed by the manager
• Conduct pre-send quality checks on email templates - reviewing subject lines, preview text, CTA links, image rendering, and mobile formatting before campaigns go live

Reporting & Support

• Compile weekly and monthly reports across paid social, search, and SEO using pre-built templates
• Pull data from Meta, Google Ads, TikTok, Snapchat, and Shopify to populate dashboards
• Assist the Digital Marketing Manager in preparing campaign briefs, promotional content calendars, and market-specific launch checklists ahead of campaign go-live dates
• Document and maintain campaign records - naming conventions, UTM taxonomies, and budget allocation logs to ensure consistent team-wide visibility

Desired Candidate Profile

• At least 3 years of hands-on experience in setting up paid social, search ads
• Practical understanding of on-page SEO - meta data, content structure, internal linking
• Familiarity with Google Ads - able to set up and manage Search or Shopping campaigns independently
• Basic working knowledge of an email/CRM platform (MoEngage, Klaviyo, Mailchimp, or similar)
• Detail-oriented, reliable, and able to manage multiple markets simultaneously
• Knowledge about CRM and marketplace is an additional advantage.

What We Offer

• A challenging and influential role in a dynamic, fast-paced environment.
• Opportunities for daily learning and growth alongside a passionate & creative team.
• A competitive compensation package with comprehensive benefits.
• Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.

• Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.