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Digital Marketing Executive at Aisle
Bangalore, karnataka, India -
Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

0.0

Posted On

30 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Digital Marketing, App Campaigns, Meta Ads, Google Ads, Data Analysis, A/B Testing, Creative Collaboration, Performance Monitoring, Trend Identification, Analytical Skills

Industry

technology;Information and Internet

Description
Our Mission To build the most romantic place on the internet. About Us Aisle is a high-intent dating app, the wise middle path between casual dating and matrimony apps. Aisle has more success stories per 1000 users than any other dating app in India. Last year, we also released India's first vernacular dating apps, Arike, which is exclusively designed for Malayalees, ‘Anbe’ for Tamilians residing within and outside the country, and ‘Neetho’ for Telugu speaking audience and 'Neene' for Kannada speaking audience. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India. What You’ll Do: ● Run and optimize app install and in-app campaigns on Meta and Google ● Monitor daily performance and scale what works ● Collaborate with creative and content teams to test and improve ads ● Analyze data to identify trends, gaps, and opportunities ● A/B test creatives, audiences, and campaign strategies What We’re Looking For: ● 1-2 years of hands-on experience running app campaigns on Meta & Google (affiliate experience is a plus) ● Experience managing large-scale app campaigns and a strong grasp of the google ads and meta ads ecosystem ● Familiarity with MMPs like Appsflyer, Adjust, or Branch ● Sharp analytical skills and the ability to draw insights from data
Responsibilities
The Digital Marketing Executive will run and optimize app install and in-app campaigns on Meta and Google, while monitoring daily performance and scaling successful strategies. They will collaborate with creative and content teams to test and improve ads, and analyze data to identify trends and opportunities.