Digital strategy & performance

• Develop and implement Doha Festival City's digital marketing strategy aligned with the annual marketing calendar and business objectives.
• Identify opportunities to increase digital reach, customer engagement, mall footfall and commercial performance.
• Benchmark competitors and industry trends to ensure Doha Festival City remains a leader in digital marketing.
• Ensure all digital initiatives deliver measurable ROI and support brand positioning.

Social media & content marketing

• Develop and manage the monthly social media content calendar across all platforms.
• Coordinate with creative agencies, photographers, videographers and content creators to produce engaging digital content.
• Develop short-form video content for Instagram Reels, TikTok, YouTube Shorts and emerging platforms.
• Monitor community engagement and customer sentiment using social listening tools.
• Ensure brand consistency across all digital touchpoints.
• Optimize content performance through continuous testing and analysis.

Digital advertising & paid media

• Manage paid digital campaigns across Meta, Google, YouTube, Display and Programmatic platforms.
• Work closely with media agencies to develop media strategies, budgets, execution plans and optimization.
• Define campaign KPIs and continuously optimize campaigns to maximize return on investment, conversions and customer acquisition.
• Monitor campaign effectiveness and recommend improvements.

Influencer marketing & partnerships

• Identify, engage and manage influencers, content creators and media partners.
• Execute influencer campaigns from briefing through reporting.
• Build long-term partnerships supporting seasonal campaigns and brand initiatives.
• Evaluate influencer campaign performance and recommend improvements.

Website, SEO & customer experience

• Manage website updates, landing pages and campaign microsites.
• Coordinate with IT and web agencies to ensure website functionality and user experience.
• Manage SEO strategy and agency performance.
• Improve website traffic, lead generation and conversion through continuous optimization.
• Ensure campaign tracking and analytics are accurately implemented.

CRM, email marketing & customer data

• Support CRM initiatives to grow customer acquisition, retention and loyalty.
• Plan and execute targeted email and SMS campaigns.
• Segment customer databases to improve campaign personalization.
• Analyze customer behavior and develop data-driven marketing initiatives.
• Support customer journey optimization across digital channels.

Digital screens & omnichannel marketing

• Manage content scheduling across mall digital screens, LED displays and DOOH assets.
• Ensure consistency between website, social media, CRM and in-mall digital communications.
• Coordinate campaign rollouts across all customer touchpoints.

Retailer & tenant marketing

• Support retailers with digital marketing opportunities and seasonal campaigns.
• Coordinate retailer promotional offers and store opening campaigns.
• Promote tenant activations across all digital channels.
• Work closely with Tenant Relations and Leasing teams to maximize retailer participation.

Campaign analytics & reporting

• Produce weekly and monthly digital marketing dashboards.
• Analyze campaign performance across all channels.
• Generate actionable insights and recommendations.
• Track digital performance against agreed KPIs and business objectives.
• Present performance reports to senior management.

Innovation & AI marketing

• Evaluate emerging digital marketing technologies and AI-powered solutions.
• Utilize AI tools to improve content creation, campaign optimization and reporting.
• Identify innovative opportunities that enhance customer engagement and operational efficiency.
• Support digital transformation.

Cross-functional collaboration

• Collaborate with PR, Creative, Media, Event, CRM, Operations, Leasing, Tenant Relations, IT and external agencies.
• Ensure seamless execution of integrated marketing campaigns.
• Build strong relationships with internal stakeholders and external partners.

Job context

• Preparation, ownership and administration of digital budget.
• Project management.
• Operating within agreed budget - minimising costs and optimising ROI.
• Negotiation with suppliers.
• Identification of suitable technology partnerships and opportunities.
• Liaise with external parties and getting the necessary leverage and exposure for the company.
• Retailer interaction, meetings and presentations.

Required skills to be successful

Behavioural competencies:

• Team player.
• Planning and organising is a must, with detail orientation.
• Creative person.
• Passionate about events, promotions and marketing.
• Can-do approach.
• Strong communicator.