Key responsibilities

• Develop and implement strategic marketing plans to promote the company's coffee products, coffee equipment, and café business.
• Plan and execute digital marketing campaigns across social media platforms, Google Ads, email marketing, and other online channels.
• Create engaging content for social media, websites, promotional materials, and marketing campaigns.
• Coordinate product launches, seasonal promotions, in-store campaigns, and brand activation events.
• Build and maintain the company's brand identity across all marketing channels.
• Conduct market research to analyze customer trends, competitor activities, and new business opportunities within the coffee and F&B sector.
• Work closely with the sales and operations teams to develop campaigns that increase footfall, customer engagement, and revenue.
• Manage relationships with advertising agencies, designers, photographers, influencers, and media partners.
• Monitor marketing campaign performance using analytics and prepare reports with recommendations for continuous improvement.
• Ensure all marketing activities align with the company's business objectives and brand standards.

Requirements

• Bachelor's degree in marketing, business administration, communications, or a related field.
• 3–5 years of proven marketing experience in the coffee and food & beverage industry.
• Strong understanding of coffee shop marketing, customer engagement, retail promotions, and brand development.
• Experience in digital marketing, social media management, SEO, online advertising, and content creation.
• Knowledge of marketing analytics tools and campaign performance measurement.
• Excellent communication, presentation, and organizational skills.
• Creative mindset with strong attention to detail and the ability to manage multiple projects.
• Proficiency in Microsoft Office and marketing tools; experience with graphic design software (Adobe Creative Suite or Canva) is an advantage.
• Ability to work independently and collaboratively in a fast-paced environment.
• Immediate joiners are highly preferred.