Job Responsibilities:

• Develop, plan, and execute the overall digital marketing strategy to support lead generation and brand awareness.
• Manage online advertising campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, SEM, and SMM channels.
• Evaluate campaign performance, prepare reports, and ensure ROI against marketing spend.
• Monitor lead cycles through MIS systems and coordinate with commercial teams for timely follow-up.
• Update and maintain the company website, aligning with SEO best practices.
• Conduct market research to identify trends, opportunities, and competitor strategies.
• Handle content creation and copywriting for digital and print media.
• Collaborate with internal teams to align marketing strategies with business goals and execute annual marketing plans.