ESSENTIAL SKILLS/EXPERIENCE YOU’LL NEED

• Demonstrable skill in marketing via relevant degree or work experience
• Experience using third party advertising platforms
• Understanding the importance of reviewing performance data and providing useful insights
• Digitally confident
• Google suite (especially Google Sheets)
• Self-starter

DESIRABLE SKILLS/EXPERIENCE YOU MAY HAVE

• Previous residential lettings experience

ABOUT THE ROLE

Our Build to Rent (BTR) team has an exciting opportunity for a Digital Marketing Executive to join them on a fixed term basis. You will be supporting the team to deliver high levels of occupancy at all of the BTR sites operated by the John Lewis Partnership. The role will focus heavily on the updating of our own websites, as well as 3rd party websites to include Rightmove. The role includes co-ordinating the on site teams to ensure accurate information, images and prices details are displayed for every advertised property. You will gain training across the websites and the property management system, You will use the property management system to deliver quality assurance checks to assess conversion and performance of leads. The role will require a keen eye for detail and excellent organisation to ensure accuracy in a fast moving industry. You will be enthusiastic about digital marketing and the part it plays in delivering sales and profit for the business, and have a willingness to learn and develop your knowledge and skills in property leasing. You will be results focused, reporting back on relative success of campaigns and thinking about optimisations. The role will involve liaising directly with 3rd party property websites seeking to make the most of paid for non paid for campaigns and copy. The role will report into the BTR Marketing and Customer Manager, but will have regular contact with both the on site General managers as well as the BTR Operations Lead.

• Expected salary - £27,700 - £35,000 (dependent on experience).
• Contract type - This position is a secondment/Fixed Term contract until 2nd February 2026.
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you’ll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Build to Rent team aims for one day a week in the office (Thursday) to connect and on a more ad-hoc basis to attend key meetings.
• Location - This role is based at our Pimlico Head Office in London. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role. Occasional travel to one of the Build to Rent sites may be required, this can be booked via the Clarity booking system and will not be paid for by the Partner.

KEY RESPONSIBILITIES

• Support the planning, optimisation and execution of BTR property marketing on internal websites and 3rd party platforms..
• Implement day to day changes on all platforms where BTR properties are advertised, ensuring accuracy and information and detail are to the fore.
• Create copy templates for BTR properties to include imagery. Agree when and how these should be deployed..
• Seek new ways to test and develop new initiatives that will realise improved performance of property advertising.
• Provide BTR ops team with regular performance data for each BTR site’s digital property advertising channels.
• Continually look to deliver, improve and understand best in class advertising execution. Test and learn to capture early competitive advantage.
• Regularly review customer journeys of leads and report on process compliance
• Contribute and support continual improvement in team performance of self and others, cultivating a collaborative and motivated team environment. Fostering a positive team culture.