DIGITAL MARKETING EXECUTIVE

We are currently looking for a creative, self starter to join our digital marketing team in Worcester, reporting to our Senior Marketing Business Partner.
The roles objective is to deliver innovative, effective digital marketing initiatives, focusing on social media, digital advertising and review sites, that enhance visibility, raise brand awareness, and generate leads. You will also deliver robust reporting and insights to ensure optimum engagement across our digital channels.
Duties include:

• Edit and draft social media posts in our house style, to appeal to our varied audience
• Work with the Graphics team to ensure appropriate and engaging imagery
• Manage the social media posting schedule(s), including occasional live posting, which includes maintaining high quality (check images/ posts), tagging, posting frequency and times
• Proactively advise on and implement effective PPC campaigns – both Google Adwords/Google Performance Max and paid social e.g. Meta and LinkedIn Campaign Manager to achieve varying objectives including lead generation and awareness raising
• Conduct SEO research and make suggestions on which keywords have high volumes to identify services to focus on, and report monthly
• Provide bandwidth to the Website team by uploading content to our website where required
• Work with the marketing team to create review platform user profiles
• Monitor reviews and follow the process for response, escalating internally where required
• Produce the monthly digital report and use data and Analytics to draw conclusions, make recommendations, and commission campaign materials/ copy or other content that helps meet our strategic objectives
• Stay up to date with digital best practice, and share this learning with the marketing team and fee earners where appropriate
• Work with the marketing team to drive firm-wide engagement with digital activity so our reach and impact is maximised

WE ALSO WANT YOU TO ACHIEVE YOUR ABSOLUTE BEST DURING THE RECRUITMENT PROCESS. PLEASE LET US KNOW OF ANY CHANGES WE CAN MAKE AT ANY POINT THAT WILL HELP SUPPORT YOUR APPLICATION. IF THIS OPPORTUNITY SOUNDS OF INTEREST TO YOU, PLEASE MAKE AN APPLICATION AND SUBMIT YOUR CV.

A note for recruitment agencies – The HCR Resourcing Team is responsible for recruitment across the firm, and where possible will use direct hiring methods. We do work with a Preferred Supplier List, and where appropriate, we will release vacancies to those agencies who we deem most appropriate to support us. Only those agencies will be invited to submit candidates via our recruitment portal. Any speculative or unsolicited CVs sent to any employee or Partner of HCR will not be considered an introduction, and no fees will be applicable. Furthermore, we retain the right to pursue these candidates without query of ownership