Key Responsibilities

• Plan and execute digital marketing activities across various online platforms.
• Implement SEO strategies to improve website rankings, organic traffic, and online
• visibility.
• Conduct keyword research, competitor analysis, and basic SEO audits.
• Manage on-page and off-page SEO activities.
• Create, schedule, and manage content for social media platforms such as Instagram, Facebook, LinkedIn, and Google Business Profile.
• Coordinate with content writers, graphic designers, and website developers for digital marketing requirements.
• Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO tools.
• Prepare regular reports on SEO, social media, website traffic, and campaign performance.
• Support digital advertising campaigns, including Google Ads and social media advertising, when required.
• Identify new digital marketing opportunities and trends relevant to the UAE market.
• Perform competitor research and monitor competitors' online activities.
• Ensure website content and digital assets are optimized for search engines and user engagement.
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