The Digital Marketing Executive is responsible for planning, executing, and optimizing the Group's digital marketing activities to increase brand awareness, generate leads, drive online sales, and improve customer engagement across all digital platforms. The role will oversee the digital presence of all Samira Maatouk Group brands, including retail, manufacturing, e-commerce, cafés, and franchise operations.

The successful candidate will manage digital campaigns, website content, social media advertising, SEO, Google Business Profiles, e-commerce platforms, and online analytics while ensuring brand consistency across all digital channels.

Key ResponsibilitiesDigital Marketing Strategy

• Execute digital marketing strategies aligned with the Group's marketing objectives.
• Plan and manage monthly digital marketing campaigns.
• Develop campaigns to increase online visibility, customer engagement, and revenue.
• Coordinate digital marketing initiatives with internal departments and external agencies.

Social Media Marketing

• Manage all company social media platforms.
• Prepare monthly content calendars.
• Coordinate with designers and content creators.
• Monitor customer engagement and respond to inquiries when required.
• Increase followers and improve engagement across all platforms.
• Ensure consistent branding across every digital channel.

Paid Advertising

• Plan, execute, and optimize Google Ads campaigns.
• Manage Meta Ads (Facebook & Instagram) campaigns.
• Monitor advertising budgets and maximize Return on Investment (ROI).
• Perform A/B testing to improve campaign performance.
• Generate advertising performance reports with recommendations.

E-Commerce Management

• Manage the Group's e-commerce platforms.
• Monitor online product listings and pricing.
• Coordinate with operations and warehouse teams to ensure inventory accuracy.
• Upload new products, promotions, banners, and seasonal campaigns.
• Improve customer online shopping experience.
• Monitor abandoned carts and recommend conversion strategies.
• Analyze online sales performance and recommend improvements.

Website Management

• Perform regular website updates and maintenance.
• Ensure all products, promotions, banners, and content remain updated.
• Coordinate with developers for technical improvements.
• Monitor website speed, security, and performance.
• Ensure all website pages are optimized for SEO.
• Identify website issues and coordinate timely resolution.

Google Business Profile Management

• Manage and maintain all Google Business Profiles for Samira Maatouk Group locations.
• Update operating hours, contact details, images, menus, and promotions.
• Monitor and respond to customer reviews professionally.
• Improve local search rankings.
• Ensure business information remains accurate across all locations.

Search Engine Optimization (SEO)

• Improve website ranking through SEO best practices.
• Conduct keyword research.
• Optimize website content and metadata.
• Monitor organic traffic performance.
• Work with content creators to improve search visibility.

Email Marketing

• Create and execute email marketing campaigns.
• Maintain customer mailing lists.
• Monitor open rates, click-through rates, and campaign performance.
• Improve customer retention through targeted communications.

Analytics & Reporting

• Monitor website traffic using Google Analytics.
• Track campaign performance across all digital channels.
• Analyze customer behavior and purchasing trends.
• Prepare weekly and monthly performance reports.
• Present insights and recommendations to management.

Brand Management

• Ensure all digital assets comply with brand guidelines.
• Maintain consistent messaging across all channels.
• Support product launches and promotional campaigns.
• Protect the company's online reputation.

Content Coordination

• Coordinate photography and videography requirements.
• Work closely with designers for digital creatives.
• Ensure timely delivery of marketing materials.
• Support campaign execution across all brands.

Market Research

• Monitor competitors' digital activities.
• Identify new digital marketing trends.
• Recommend innovative marketing ideas.
• Research customer preferences and market behavior.

Pay: AED5,000.00 - AED8,000.00 per month

Application Question(s):

• Do you have F&B or Hospitality Industry Experience ?

Location:

• Abu Dhabi (Preferred)

Work Location: Hybrid remote in Abu Dhabi (Abu Dhabi)