Digital Marketing Executive at Mark Bates Ltd
London, Devon - England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

30 Dec, 26

Salary

45000.0

Posted On

01 Oct, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Industry

Information Technology & Services

Description
  • Manage our Google Ads campaigns: structure, budgets, bidding, ad copy testing and reporting on cost per sale
  • Update website pages for search, covering keywords, page titles, meta descriptions and internal linking
  • Improve how we appear in AI search tools such as Google AI Overviews, ChatGPT, Perplexity and Copilot, by structuring content so it gets cited as a source, and tracking where and how we're mentioned
  • Research keywords and search trends, and write blog posts and landing pages based on what you find
  • Plan and post consistently across our social media channels
  • Help plan and run marketing campaigns across web, email and social
  • Track competitors' rankings, ads and content, and turn what you learn into action
  • Report monthly on traffic, rankings, ad spend, conversions and what you're changing next

Responsibilities
  • Manage our Google Ads campaigns: structure, budgets, bidding, ad copy testing and reporting on cost per sale
  • Update website pages for search, covering keywords, page titles, meta descriptions and internal linking
  • Improve how we appear in AI search tools such as Google AI Overviews, ChatGPT, Perplexity and Copilot, by structuring content so it gets cited as a source, and tracking where and how we're mentioned
  • Research keywords and search trends, and write blog posts and landing pages based on what you find
  • Plan and post consistently across our social media channels
  • Help plan and run marketing campaigns across web, email and social
  • Track competitors' rankings, ads and content, and turn what you learn into action
  • Report monthly on traffic, rankings, ad spend, conversions and what you're changing next

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