Social Media Strategy & PlanningCollaborate with the Marketing Manager in the development and execution of social media strategies that support brand awareness, community growth, marketing campaigns and business objectives.
Provide insights into platform trends, audience behaviour, content opportunities and emerging social media best practices.
Adapt approved campaign concepts, messaging and content plans into platform-specific content for Instagram, TikTok, Facebook, LinkedIn and emerging digital channels.
Identify opportunities to increase reach, engagement, customer acquisition and brand visibility through social media activities.
Content Creation & StorytellingCapture high-quality photography and videography across all KBP locations, events, product launches, catering activations and day-to-day operations.
Create and edit engaging social-first content, including Reels, TikToks, Stories, short-form videos, photography and behind-the-scenes content.
Ensure all content is optimised for platform requirements, audience preferences and engagement opportunities.
Maintain a well-organised digital content library of photography, videography and creative assets.
Leverage emerging content creation tools, including AI-powered platforms, to enhance creative output and workflow efficiency.
Community Management & EngagementManage the day-to-day publishing, scheduling and maintenance of all social media channels in line with the approved content calendars.
Write engaging captions and social copy that align with Knead’s brand voice and campaign objectives.
Monitor and respond to comments, direct messages, reviews and customer enquiries in a timely and professional manner.
Foster meaningful engagement with the online community to strengthen brand affinity, customer loyalty and advocacy.
Act as a brand ambassador, promoting Knead’s values, culture and guest experience through all social interactions.
Campaign Support & Brand ActivationSupport the execution of marketing campaigns, seasonal promotions, product launches, store launches, community initiatives, events, partnerships and catering activities.
Coordinate content creation across all KBP locations, ensuring a consistent yet locally relevant presence.
Assist in managing influencer collaborations, content partnerships, media visits and community engagement initiatives.
Collaborate closely with the Marketing Manager, Graphic Designer, Marketing Coordinator and wider business stakeholders to ensure campaigns are visually and strategically aligned.
Support the effective utilisation of approved marketing resources and content creation budgets.
Performance Monitoring & ReportingMonitor, analyse and report on social media performance metrics across all platforms.
Provide actionable insights and recommendations to improve content effectiveness, engagement and audience growth.
Track campaign performance against agreed objectives and identify opportunities for optimisation.
Monitor content performance to maximise return on marketing investments and improve future campaign outcomes.
Stakeholder CollaborationCollaborate closely with chefs, bakers, baristas, operation managers, store managers and leadership teams to identify content opportunities and support business objectives.
Build strong working relationships across departments to ensure timely content creation and campaign execution.
Foster positives relationships with influencers, content creators, media representatives and community partners.
Support a collaborative, innovative and guest-focused marketing culture across the business.
Responsibilities
Social Media Strategy & PlanningCollaborate with the Marketing Manager in the development and execution of social media strategies that support brand awareness, community growth, marketing campaigns and business objectives.
Provide insights into platform trends, audience behaviour, content opportunities and emerging social media best practices.
Adapt approved campaign concepts, messaging and content plans into platform-specific content for Instagram, TikTok, Facebook, LinkedIn and emerging digital channels.
Identify opportunities to increase reach, engagement, customer acquisition and brand visibility through social media activities.
Content Creation & StorytellingCapture high-quality photography and videography across all KBP locations, events, product launches, catering activations and day-to-day operations.
Create and edit engaging social-first content, including Reels, TikToks, Stories, short-form videos, photography and behind-the-scenes content.
Ensure all content is optimised for platform requirements, audience preferences and engagement opportunities.
Maintain a well-organised digital content library of photography, videography and creative assets.
Leverage emerging content creation tools, including AI-powered platforms, to enhance creative output and workflow efficiency.
Community Management & EngagementManage the day-to-day publishing, scheduling and maintenance of all social media channels in line with the approved content calendars.
Write engaging captions and social copy that align with Knead’s brand voice and campaign objectives.
Monitor and respond to comments, direct messages, reviews and customer enquiries in a timely and professional manner.
Foster meaningful engagement with the online community to strengthen brand affinity, customer loyalty and advocacy.
Act as a brand ambassador, promoting Knead’s values, culture and guest experience through all social interactions.
Campaign Support & Brand ActivationSupport the execution of marketing campaigns, seasonal promotions, product launches, store launches, community initiatives, events, partnerships and catering activities.
Coordinate content creation across all KBP locations, ensuring a consistent yet locally relevant presence.
Assist in managing influencer collaborations, content partnerships, media visits and community engagement initiatives.
Collaborate closely with the Marketing Manager, Graphic Designer, Marketing Coordinator and wider business stakeholders to ensure campaigns are visually and strategically aligned.
Support the effective utilisation of approved marketing resources and content creation budgets.
Performance Monitoring & ReportingMonitor, analyse and report on social media performance metrics across all platforms.
Provide actionable insights and recommendations to improve content effectiveness, engagement and audience growth.
Track campaign performance against agreed objectives and identify opportunities for optimisation.
Monitor content performance to maximise return on marketing investments and improve future campaign outcomes.
Stakeholder CollaborationCollaborate closely with chefs, bakers, baristas, operation managers, store managers and leadership teams to identify content opportunities and support business objectives.
Build strong working relationships across departments to ensure timely content creation and campaign execution.
Foster positives relationships with influencers, content creators, media representatives and community partners.
Support a collaborative, innovative and guest-focused marketing culture across the business.
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