Job Title: Digital Marketing Executive
Location: Dublin office, hybrid work schedule (3 days in office, 2 days WFH)
Department: Marketing
Reports to: Marketing Manager
Salary: €32,000 annually

ABOUT THE ROLE

We are looking for a Digital Marketing Executive to join our team and act as a bridge between Marketing and Ecommerce. Sitting within the Marketing team, this role is key to ensuring our campaigns, messaging, and promotions align seamlessly across all digital channels and platforms.
As a junior-level position, the Digital Marketing Executive will provide crucial operational and creative support, freeing up senior team members to focus on strategy while also driving forward new initiatives. You’ll play a hands-on role in scaling our newsletter marketing, SEO-driven content, digital advertising, social shopping, and influencer partnerships – all areas with huge growth potential.
If you’re tech-savvy, creative, data-driven, and passionate about digital marketing, this is an exciting opportunity to grow your skills and make a measurable impact.

KEY RESPONSIBILITIES

Email & Newsletter Marketing

• Launch and manage D2C newsletters post-Shopify integration.
• Coordinate content, manage translations, testing, scheduling, and reporting.
• Create newsletter and website banner images (Canva).
• Explore automated customer surveys post-purchase or via targeted campaigns.
• Ensure alignment and visibility for B2B newsletter communications.

Digital Marketing & Campaigns

• Support the growth of new and underserved digital marketing channels.
• Work with the team on community management, contests, and campaigns.
• Assist in executing display advertising and social media ad campaigns.
• Explore strategic partnerships and influencer collaborations.

Other Digital Initiatives

• Own and optimize LinkTree and other digital touchpoints.
• Support social shopping integrations (e.g., Meta Pixel, FB Shop).
• Review and optimize legacy blog content for SEO and brand relevancy.
• Support the development of our new website loyalty program.
• Provide web and ecommerce support, particularly around SEO implementation.