MUST‑HAVE EXPERIENCE

• 3–6+ years in performance marketing / CRM ops, ideally automotive or high‑velocity lead gen.
• Hands‑on with DealerSocket or an equivalent automotive CRM.
• Comfortable shipping and optimizing Google PMax + Meta end‑to‑end.
• Proven content engine: you can brief, produce, and publish on a schedule (short‑form video included).
• GA4/GTM fluency allows spec and QA tracking without waiting on devs.
• Working knowledge of SEO for local markets (site architecture, on‑page, internal links, basic schema).
• Strong written comms; clean, direct copy (ads, SMS, email).
• CASL/PIPEDA aware; you respect consent and data privacy.

HOW WE HIRE (FAST, FAIR, SKILLS‑FIRST)

• 15‑min intro — talk shop; quick portfolio walkthrough.
• 60‑min technical — live account teardown (we’ll anonymize), CRM workflow talk‑through.
• The paid challenge (2–3 hrs cap) is below.
• References (2): manager + peer.
• Offer.

WHY THIS ROLE EXISTS

Planet Motors is scaling up. We need a hands-on growth operator who can:

• Own our social and content pipeline (Meta/Instagram, TikTok, YouTube, Google Business Profile).
• Run paid demand (Google Ads/Performance Max, Meta Ads, TikTok Ads, Microsoft Ads).
• Keep our DealerSocket CRM tight (workflows, automations, templates, lead routing, hygiene, reporting).
• Drive website performance on DealerFire (content, banners, SEO, inventory, tracking, CRO) and manage change requests with a clean process.
• Connect all the dots so we lower CPL/CPQL, raise appointments, shows, and sales, and scale profitably.

THE PAID CHALLENGE (WHAT YOU’LL DO)

• Build a 7‑day launch plan for a featured vehicle drop (choose: 2022 Tesla Model 3 or 2020 Lexus RX350).
• Include: campaign structure (Google + Meta), budgets, targeting, 3 ad copy lines per channel, 2 hooks for short‑form video, and expected funnel metrics.
• Outline a DealerSocket workflow (routing, tags, sequences) to maximize speed‑to‑lead and appointment set rate.
• Draft a DealerFire ticket brief for a promo banner + landing page with tracking requirements.
• Deliver in a tidy Google Doc/Slide with links to two quick creative mockups (Canva is fine).